Harlea increases the voltage on atmospherically intense visual for “99”

After unveiling her previous single ‘Beautiful Mess’ last July, which garnered more than1.6 million views on Youtube/VEVO, and ‘You Don’t Get It’ and ‘Miss Me’ gathering praise from the likes of NMEThe GuardianDazedCLASH and BBC Radio 1’s Phil Taggart, she now returns with latest offering ‘99’.

To best describe her resonations, think Del Rey’s seductive glower glued with the instrumentation of Black Honey’s squalling guitars and cinematic vignette.

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With her previous releases including the tracks ‘You Don’t Get It’ and first flourish ‘Miss Me’, gathering praise from the likes of NMEThe GuardianCLASH and BBC Radio 1’s Phil Taggart, she’s paved the way for latest offering ‘99’, which quickly shot up Amazing Radio’s C-list to A-list, and now charting at #10, within weeks of the release.

The new video for ‘99’ creates more a feeling than an explicit message, playing delicately on Rock Mafia’s (Gwen StefaniJustin BieberEllie Goulding) dark and atmospheric production. The director Adam Docker comments on the concept below.

“Inspired by a mixture of 80s Vogue and an Anton Corbjin gritty black and white 16mm look, the video sees Harlea performing on a highway in an open top Mercedes. Intimate and smoky portraits of Harlea and the film’s moody textures echo the hypnotic sensuality of the track and her unique style.” – Docker

Harlea comments on the new single; “When Rock Mafia played me ʼ99ʼ, I knew I had to have it. It was hypnotizing and intense. To me ʼ99ʼ is about unbridled obsession. Complete intoxication of a passion at any cost. A relentless burning desire to be with someone no matter the consequences. A sexual energy that is both all-consuming and overwhelming. Captivating and freeing at the same time. Obsessive. The result is to live in the moment with reckless abandon.”

Unprecedented for an independent artist, all of Harleaʼs previous releases ʻBeautiful Messʼ, ʻMiss Meʼ, and ʻYou Donʼt Get Itʼ have all been featured on Spotifyʼs ʻNew Music Fridayʼ playlist which contributed to sold out shows with BBC Introducing and at LA’s Hotel Cafe.

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