For those fashionistas out there, New York Fashion Week has become
synonymous with New York Fashion Month. NYFW began in September and extends through the first week of October. For this upcoming week, NY Bridal Fashion Week is unveiling its newest bridal collections scheduled to hit the runways starting October 5th-10th. Fashion collection highlights include Vera Wang, Caroline Herrera and Marchesa. In total there are going to be 51 designers depicting unique and varying styles.
New York continues to be the North American hub to see the latest fashion trends from leading and upcoming designers such as Tom Ford, Anna Sui, Oscar de la Renta, Michael Kors, Nicole Miller, Coach, Tommy Hilfiger and Chocheng. Activities include networking parties for people working in the field of fashion and some exclusive parties hosted by some of the featured fashion designers where you might spot plenty of celebrities in attendance like: Cyndi Lauper, Vanessa Hudgens, Zendaya, Zac Efron, Cynthia Nixon, Paris and Nicky Hilton, Monica, Nicole Kidman, Ryan Seacrest, Kate Hudson and Nancy Kerrigan just to name a few.
There are also many journalists covering this year’s events and interestingly one of the most pressing NYFW questions was “what is the carbon footprint of a fashion show?” In the wake of Montreal’s Climate March just a few days ago, it is refreshing to know that climate change is also changing design in fashion. The Council of Fashion Designers (CFDA), which organizes NYFW, has responded this year by supporting fashion designers such as Gabriela Hearst, who debuted the first carbon neutral fashion show – a catwalk first. Another fashion designer showcased was Malaika who utilizes zero waste patterns by working with locally sourced fabrics with sustainable practices that have minimal environmental impact. CFDA also does not stop there, this year the fashion organization awarded fashion student Jacques Abobly from New York’s Parsons School of Design a $25,000 scholarship for his environmental awareness in fashion. These initiatives taken by the New York fashion association demonstrates the rising support for climate change awareness and action.
On this fashion theme, it was therefore a very fitting opportunity,to attend the Chocheng Spring/Summer 2020 fashion show. Chocheng is a womenswear designer label launched by designer Chocheng, who also studied at the prestigious Parsons School of Design and then took on an apprenticeship in London to study British tailoring. Nancy Reagan, Nicole Kidman and Janet Jackson have all worn Chocheng designs.
This year’s Chocheng show was inspired by the mystery and the glamour of headscarves and oversized sunglasses worn by leading ladies. It included an interesting collection of lightweight fabrics complemented with colorful casual dresses, skirts and tank tops of a collection that is enviro friendly.
Chocheng is known for paying close attention to detail and uses only materials that are 100% natural and cruelty free. All fabrics are sustainable and produced in Europe. Chocheng forbids the use of commercial iron-on interfacing and machine finishing. Incorporating Savile Row hand-sewing techniques, everything from the shoulder pads, embroidered buttons, inseam buttonholes and decorative silk petals are handmade from natural materials. Jackets and coats are half lined in the manner of traditional sports jackets allowing customers to see that all padding, stiffening, basting, binding and interfacing is done by hand. Woven garments are manufactured in London, whilst knitwear and accessories are made in Italy. Chocheng has become synonymous with 100% natural materials and a whimsical interpretation of traditional British tailoring. Chocheng caters to a discerning clientele across the US, Europe and Asia who appreciates comfort, craftsmanship and conservation of the environment.
With New York Bridal fashion week being showcased this week, one can’t help but think of rejuvenation for all and the planet.
For those of you interested in browsing new bridal fashion styles and/or attending the various events during New York Bridal fashion week, check out the following CFDA link at: