EPIPHONE– FOR EVERY STAGE:
Epiphone Evolves In 2020
With New Guitars and New Brand Look
New Line-Up Announced Ahead Of Winter NAMM 2020
Epiphone–the leader in
affordable professional instruments–emerges fresh for 2020 with new
brand positioning – Epiphone “For Every Stage,” new guitar collections
and new energy. “Since 1873, Epiphone instruments have set the standard
for accessible authenticity. Whether you’re learning your first song in your
bedroom, or rocking a stadium stage, Epiphone has always been there, at
every stage and for every stage” said James “JC” Curleigh, Chief Executive
Officer of Gibson.
Epiphone will join Gibson
in ringing in a new era with a triumphant return to Winter NAMM 2020
in Anaheim, CA (January 15-19). 2020 will take Epiphone
to the next level as they showcase the new line-up, launch new collections and
artist collaborations with instruments that nurture new players across generations,
genders and genres of music.
2020 marks a new opportunity for Epiphone to give dealers and retailers a sneak peek of new collections and signature artist guitars. For more information, visit: www.epiphone.com.
The new guitar portfolio has been reorganized into Epiphone
Originals and Epiphone Inspired by Gibson.
“We are evolving Epiphone and unleashing it with a new look and new collections. We are going back to basics simplifying the collections into Epiphone Originals and Epiphone Inspired by Gibson,” adds Cesar Gueikian, Chief Merchant Officer of Gibson. “Les Paul himself started working on his own solid body electric guitar at the Epiphone factory on 14th Street, New York City back in 1941. It culminated with the ‘Log’which influenced Gibson to create the Les Paul model a decade later, arguably the most iconic guitar of all time. We are paying tribute to this heritage and particularly to the Gibson Golden Era with the Epiphone Inspired by Gibson Collection, which includes Original and Modern Collections following the same foundation core organization we established with Gibson.”
Epiphone’s Inspired by Gibson Collection offers fans classic Gibson models like the Les Paul, the SG,and the ES-335 at an accessible price. Designed from the original Gibson blueprints, Epiphone’s Inspired by Gibson Collection includes a Kalamazoo headstock, upgraded electronics and finishes across the Les Paul Junior, Les Paul Special, SG Special, Les Paul Standard 50’s, Les Paul Standard 60’s, SG Standard, 61 SG Standard w/Maestro, Designer Collection Explorer, Firebird and Flying V as well as, a Les Paul Studio and Les Paul Modern.
“We are launching the new Epiphone Original Collection giving players the authenticity they crave and finally telling one of the greatest guitar stories of all time,” adds Mat Koehler, Head of Product Development at Gibson. “The Epiphone Originals were at the forefront of the folk, blues and rock ‘n roll revolutions. We are excited to showcase the first wave of new Epiphone Originals at Winter NAMM 2020.”
The Epiphone Original Collection features new and classic acoustic and electric instruments that Epiphone fans worldwide depend on for every stage of their lives.For the first time in decades Epiphone is launching Epiphone Made in USA starting with The Texan, made in the Gibson Acoustic factory in Bozeman, Montana.Since 1958, the Epiphone Texan has been the inspiration for generations of world-class songwriters including Paul McCartney and Peter Frampton. Now, The Texan is made in the USA once again, proudly handcrafted by Gibson’s finest acoustic luthiers. Featuring all solid woods, X-bracing,and a 25.5” scale length for a powerful tone, Epiphone Made in USA is available in Antique Natural and Vintage Sunburst.
Comprised of Epiphone’s most iconic acoustic guitars from
the 1960s the new Epiphone Masterbilt Original Collection
is built overseas with old-world techniques and includes the Texan,
Frontier, and Excellente. Epiphone Masterbilt Acoustics look and
play beautifully at an accessible price point.
“The legacy of Epiphone is long and stellar. Think of it:
nearly a century and a half of building some of the most beloved guitars over
that history,” says Alex Lifeson. “I recall with great
satisfaction, Keith Richards’s Casino as well as John Lennon’s and George
Harrison’s, and the unique tone of Jack Casady’s bass. I’m delighted to be
back in the Epiphone stable with my own Signature model that provides a solid
platform for any guitarist’s needs.”
“In my teens, I had a guitar-playing friend who had an Epi.
This was my first encounter with the brand and his guitar played and sounded so
much better than mine,” says Vivian Campbell. “I tried to persuade him
to sell it to me, but he knew better. I’ve always been impressed by the quality
of Epiphone and lately that impression was very much reinforced when I had the
pleasure of working with the company on a replica of my Dio ‘Holy Diver’ Les
Paul. The build quality and attention to detail is professional grade and as
such, I’ve used the guitars onstage with both Def Leppard and Last In Line many
times over the past year.”
“Working with Epiphone is a career highlight- something I never dreamed could be possible when I first became a working musician,” says singer-songwriter, musician Emily Wolfe. “Their guitars allow me to create the sounds I hear in my head and bring me closer to making music that will one day, hopefully, be as classic as the brand itself.” “Epiphone. It’s more than just a name on a headstock. Epiphone has solidified itself as a legacy and icon in every facet of music creation over the past 150 years,” adds guitarist Jared James Nichols. “Personally, in my career, Epiphone has been with me every step of the way. To see the 2020 re-launch and revitalization to this historic brand is beyond exciting. Heritage, quality, and tone, Epiphone is back on top!”
Other debuts include the EpiphoneUpTown KatTM ES Collection, the next generation of Epiphone’s critically acclaimed ES-style archtop, the Les Paul and SG Muse Collection addressing beginner and advanced players in new finishes with modern features appealing to women and men. No matter what stage in the journey the player finds themselves, Epiphone has a model and price point to meet their needs.
For all things Epiphone, visit:
EPIPHONE.COM | TWITTER | INSTAGRAM | FACEBOOK | YOUTUBE
About Epiphone:
For over 140 years, Epiphone has been a leading innovator
in instrument design with models like the Casino, the Texan and Masterbilt
Century Archtop Collection. Epiphone began as the “House of
Stathopoulo” family business in Sparta in the 1870s and rose to fame
during the jazz age in Manhattan before joining Gibson brands in 1957.
Today, Epiphone continues to make history from its headquarters in Nashville,
TN. Epiphones have powered classic recordings by Les Paul, The Beatles, and
The Rolling Stones along with today’s top artists like Peter
Frampton, Gary Clark Jr, Tommy Thayer of KISS and Lzzy Hale. Epiphone
offers innovation, history, and a lifetime guarantee. At Epiphone
we’re designers, players, mavericks and we’re passionate about everything we
do.
About Gibson:
Gibson Brands, the world’s most iconic guitar brand, has shaped the sounds of
generations of musicians and music lovers across genres for more than 100
years. Founded in 1894 and headquartered in Nashville, TN, Gibson
Brands has a legacy of world-class craftsmanship, legendary music
partnerships and progressive product evolution that is unrivaled among musical
instrument companies. The Gibson Brands portfolio includes Gibson,
the number one guitar brand, as well as many of the most beloved and
recognizable music brands, including Epiphone, Kramer, Steinberger and
the Gibson Pro Audio division KRK Systems. Gibson is
dedicated to quality, innovation and sound excellence so that music
lovers for generations to come will continue to experience music shaped by Gibson
Brands. Learn more athttp://www.gibson.com and follow us on Twitter, Facebook, and Instagram.
