#1 GLOBAL IMMERSIVE EVENT BRAND ELROW ANNOUNCE FIRST NORTH AMERICAN TOUR AND THEME

ELROW
PRESENTS: ROWSATTACKS!

THE MUCH
ANTICIPATED THEME THAT NORTH AMERICAN FANS HAVE BEEN ASKING FOR

Talent And
Venues To Be Announced Soon 

Sign Up For
Limited Edition Pre-Sale Tickets Here: https://www.elrowlandings.com/north-america

Read More about elrow’s North America Tour in Billboard Dance  

elrow, the world’s #1 global
immersive event brand announces its first North American Tour
this March through May taking the roaming party to five cities. Included in
today’s announcement are new markets for the brand;  Washington
DC, Chicago
and Montreal, with much anticipated
returns to Miami and New York.  For
these dates elrow presents their most requested and in demand theme, ‘RowsAttacks!,’ a
classic take and call back to the absurdism of 1950’s pop sci-fi culture. 

As
one of the most sought after experiential events in the world, elrow’s strength
comes from its reputation, with NPR calling it, ‘the
leading adult clubbing brand’.  Since its 2016 U.S. debut in NYC
which attracted 800 attendees, elrow has steadily expanded its footprint in the
United States, growing in notoriety and reputation. It now attracts more than
5,000 revelers per show as it heads into its fifth year of its New York
residency at Avant Gardner.  New York Times gave
praise, calling it an ‘art and music extravaganza … a roaming celebration
that is part Cirque du Soleil, part Alice In Wonderland.’

Following
the sold-out success of elrow’s New York residencies, its Miami editions during
Art Basel and Miami Music Week, and its second run in Las Vegas during the Art
of the Wild at Encore Beach Club, elrow launched it’s Las Vegas 10 month
residency in 2019. This marked the first time a residency has been announced in
Vegas without ties to any specific artist lineup, a testament to the power of
elrow’s brand.  

A natural progression with the event’s popularity at an all-time high, now
is the ideal time for elrow to launch its first North America tour,  yet
another important milestone for the brand. “We believe there’s no time like the
present to expand the brand and produce our very first North American tour with
one of our most popular and in demand show themes’ ‘RowsAttacks!’. I’m very
excited to work with amazing partners in these cities who are known for their
rich culture and historic nightlife productions.” – Michael Julian, Head of
North America elrow

RowsAttacks! is one of the must attend events for the modern party goer who should be prepared for the most iconic theme to date from elrow with exciting cutting-edge tech-house djs from around the globe to still be announced. 

ROWSATTACKS!  NORTH
AMERICA TOUR

MORE INFO TO BE ANNOUNCED
SOON

Miami: March 21st   |   Washington DC: April 4th   |   New York: April 18th   |   Chicago: May 2nd   |   Montreal: May 15th

About elrow:

elrow was conceived in 2010
by Cruz and Juan Arnau, the sixth generation of entrepreneurs of the Arnau
Family, who also founded the Monegros Festival and the legendary Club Florida
135 in Fraga, Aragón. In 2017, elrow entered into an investment and partnership
agreement with Superstruct Entertainment, a live entertainment platform backed
by Providence Equity Partners. elrow is the umbrella brand of a series of fully
immersive, themed shows, which have become a global point of reference in the
field of circus-inspired parties thanks to its perfect mix of the best
electronic music with unimaginable scenarios, frenzied performances and
outlandish characters. 

Hailed as the number one
party in Ibiza, elrow also holds lauded residencies in Madrid, London, Dubai
and Amsterdam. Additionally, the mighty elrowTown traveling festival has
expanded to four cities, including Antwerp, Amsterdam, Edinburgh and London
throughout 2019. elrow has consistently broken attendance records with
over 2 million people attending 134 shows hosted across 65 cities in 33 international
territories.

elrow has taken the world by storm with the wildest and most hilariously
over-the-top environments at their shows, a huge factor in their meteoric
growth from a small Spanish party headquartered in Barcelona to a global
entertainment powerhouse that’s now won over 80 cities in 6 continents with
worldwide residencies. 
 

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