Baskin-Robbins returns to play Cupid once more this Valentine’s Day

World’s leading ice cream brand sets out to help Canadians pull on heartstrings with ‘card cakes’ and perennial favourite, Love Potion #31

Baskin-Robbins, a brand that is focused on sensory pleasures and lots of good, clean – and often delicious – fun, is back this year with another romantic treat for Valentine’s Day. On February 1 the world’s leading ice cream brand brings back its famous Love Potion #31, a perennial favourite for Valentine’s Day, and introduces Valentine’s Day Card Cakes – delicious cakes that can feature edible greeting cards.

“For most of us, Valentine’s Day absolutely
calls for a delicious culinary experience,” says Natalie Joseph, spokesperson
for Baskin-Robbins Canada. “The sharing, the flavours and the affectionate
nature of ice cream just makes it a perfect complement to your Valentine’s Day
plans. The introduction of card cakes only adds an additional layer of
personalization that customers will love. Now guests can say it all with their
very own ice cream cake.”

Available from February 1 to 14, the Baskin-Robbins Valentine’s Day Card Cakes are designed with exclusive Baskin-Robbins
artwork using new PhotoCake® Edible Image technology. Guests can customize any ice cream cake with a message all of their own,
meaningful for them or, if they suffer from writer’s block, can choose from one
of three pre-written messages — “Darling, you take the cake”, “Do me a
flavour? Be My Valentine!” or “You’re the sprinkles on my ice cream”.

“There’s no limit to the personalization,” says Joseph. “The quality of the cake and ice cream are set, but the creativity and execution are all yours. Guests can pick their partner’s favourite ice cream and cake flavour combination, as well as a greeting card that is just as edible and flavourful as the cake itself.”

First introduced in 1995, Love Potion #31
returns as the February Flavour of the Month. The popular flavour includes white
chocolate and raspberry flavoured ice creams, a raspberry swirl, chocolate
flavoured chips and raspberry-filled chocolate flavoured hearts.

For more
information about Baskin-Robbins Canada and its variety of ice cream flavours
and frozen desserts, please visit www.baskinrobbins.ca, follow the brand on Facebook, Twitter, Instagram, and Pinterest or visit
any of Baskin-Robbins’s 104 shops across the country.

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