Erykah Badu Talks Tech and The Impact of Her Quarantine Concert Series: The Apocalypse

Erykah Badu Leads Creatives in a Movement to Unleash Their Superpowers Using Her New Live Stream Quarantine Concert Series “The Apocalypse” as Proof of Concept  

Singer, songwriter, producer, actress and visionary Erykah Badu adds tech entrepreneur to her impressive resume which also includes chief content curator, marketer, art director, business manager, mother and doula.  

Tech entrepreneur and Global Hack Community member Erykah Badu discusses her newest venture into the tech space, highlighting the “gamification” of her Quarantine Concert Series: The Apocalypse as proof of concept with more than 100,000 streams in her first two episodes. 

Badu’s ambitious Quarantine Concert Series: The Apocalypse was announced within days of the COVID-19 pandemic state-wide stay-at-home orders. The series marries technology with Badu’s creative vision to give users an unmatched, first-of-its kind, intimate steaming experience that maintains the integrity of her live shows. It sets a high bar for major production companies by creating interactive experiences between musicians and their fans.  

By giving viewers a choice to design their own experience, Badu offers fans direct access that doesn’t exist on any live music streaming platform to date. She is the architect of an innovative idea that fuses the music business with groundbreaking technology thus creating a new opportunity for artists to generate and control their own income in spite of cancelled tours.

On her platform, baduworldmarket.com under the URL stream.baduworldmarket.com

Credit Tony Krash
ABOUT ERYKAH BADU
Dallas native Erykah Badu is hailed as one of the most gifted soul singers, songwriters and producers of her generation. Her unique sound and vocal delivery of music rooted in soul, hip-hop, jazz, and gospel birthed a new genre and bestowed upon her the title, Queen of Neo-Soul. This year marks the 20th anniversary of her second studio release, Mama’s Gun, the 10th anniversary of New Amerykah Part Two: Return Of The Ankh, and the fifth year since her ambitious mixtape, “But You Caint Use My Phone.”  
Badu’s artistic endeavors include film with standout roles in What Men WantThe Cider House RulesBlues Brothers 2000, and House of D, as well as contributions to the soundtracks for many iconic films and television shows including the Academy Award-winning 2016 film Moonlight, FX’s Atlanta, Spike Lee’s Bamboozled, among others.

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