Today, Grammy-nominated, multi-platinum artist and global entertainer, Swae Lee, returns with the release of his hot new highly-anticipated single and video for “Reality Check.” The official video for the vibey and melodic track first leaked yesterday evening with an exclusive teaser which premiered on the content subscription service, OnlyFans, and kicked off the surprise launch of Swae Lee’s official OnlyFans account. “Reality Check” is the first single from Swae Lee’s forthcoming album, HUMAN NATURE to be released later this year.
This buzzing new single, produced by Jaxx follows the release of the lighthearted and cinematic visual for “Someone Said”. A video with a comedic take on Swae Lee, casting him as a celebrity court judge and placing him in the center of satirical commercial themes like, “As Seen On TV” ads for a “Swae Spa” and a “Swae-Sync, Greatest Hits Collection.”
ABOUT SWAE LEE
Born in Inglewood, California as Khalif Malik Ibn Shaman Brown, Swae Lee cites Texas as a focal point in his beginnings in music at the age of 11 or so, where he began to seriously pursue his musical interests. Outside of school and familial extracurriculars, Swae would experiment with production, recording software, and learn how to mix audio. Swae, has made a name for himself outside of his duo work, showcasing himself as a force to be reckoned with both within and beyond the hip hop world, with tracks such as French Montana’s “Unforgettable” which peaked at #3 on the Billboard Hot 100 and his impressive list of writing credits including the hook to Beyoncé’s “Formation” which peaked at #10 on Billboard Hot 100.
The younger and melodic half of southern hip-hop duo Rae Sremmurd who are signed to the label, EarDrummers, Swae’s versatile music and sound that is undeniably and utterly Swae.
His melodic repertoire, however, is not relegated exclusively to the r&b and hip-hop sphere as his crooning can also take on ballad form and mesh into a more electronica background as well—a complex Gemini in many ways. Swae Lee’s accomplishments include the Grammy-nominated “Sicko Mode” with Travis Scott and Drake, which also landed at #1 on the Billboard charts and the 9x platinum hit, “Sunflower” featuring Post Malone, which held the #1 spot on the Billboard charts.
Swae’s goals for his music as universal and far-reaching—with projected listeners ranging from doctors to lawyers to kids and “whatever lifestyle you live”, as Swae puts it—but entirely unique to what is popular and being produced today are not far off.