All proceeds from the single will go to
Black Lives Matter &
Missing And Murdered Indigenous Women
Following on from the release of his previously shared single ŒCalling All Dancers¹ earlier this year, which have now amassed hundreds of thousands of streams since it¹s release, Canadian producer DJ Shub now continues the support for his forthcoming new album with another pounding offering ŒThe Social¹ ft. Phoenix, out on the 24th July via his own Shub Music imprint.
His latest jam sees him team up with Toronto native Phoenix, who has been a solid addition to the Canadian music landscape for the last decade. Since the release of her 2011 debut album ŒBooks, Bucks & Beats Vol. 1¹, she has been an integral part of the hip-hop scene in North America, both as a member of the notorious hip-hop collective The Sorority and as an independent solo artist.
Her collaboration with DJ Shub comes at a timely point in her career as it gave her an opportunity to highlight the struggles of black and minority communities across the world right now, treating this new offering as a call to arms for all those that feel oppressed to rise up and take a stand.
Speaking about the new track, she said, ³The Indigenous and Black communities have very similar struggles. We both come from generations of hurt, pain and trauma. We’ve both been uprooted and displaced and have every reason to rage, and yet we continue to contribute so much beauty to the world. I stand with each and every one of my Indigenous brothers and sisters in the fight against injustice and will continue to be an ally, as they have for us. We are in this together.²
All proceeds of the release will be distributed to causes close to DJ Shub and help motivate the fight for change in our oppressed communities. Black Lives Matter and Missing and Murdered Indigenous Women are charities and support networks that have contributed amazingly to the efforts to provide education and unity to those victimised by the makeup of our societies.
With more than 1 million Spotify streams and 2.6 Youtube views under his belt, DJ Shub aka producer Dan General is far from a lightweight on the scene. Originally making his mark as a member of A Tribe Called Red, winners of a Juno Award in 2014 and shortlisted for the esteemed Polaris Prize music award, Canada¹s equivalent of the Mercury Prize, in 2013, as well as being dubbed the Godfather of PowWowStep, he has continued to confirm his reputation as one of Canada¹s most forward-thinking artists.
Aside from the traditional recording and performing areas of an artist, Dan General has found immense success in the world of film & TV synchronisation licencing. Most notably, the infamous UK actor, comedian and producer Sacha Baron Cohen handpicked the song ŒIndomitable¹ as the theme music to his Showtime series, ŒWho Is America?¹ The show was critically acclaimed, landing 3 Emmy Award Nominations, 2 Directors Guild of America Award nominations and a Golden Globe Award nomination.
Dan also composed music for ŒThe Grizzlies¹ (staring Will Sasso), an emotional film based on true story, it depicts a youth lacrosse team that was set up to help combat an epidemic of youth suicide in the community of Kugluktuk, Nunavut. The film premiered at the Toronto International Film Festival (TIFF) and Dan went on to win Best Original Song at the Canadian Screen Awards for the title song ŒTrials.¹ Dan¹s music has also been placed globally including Fox Sports Australia, Les Mills in New Zealand, VICE in the United States and CBC in Canada to name a few.
ŒThe Social¹ will feature alongside the previously shared cuts ŒCalling All Dancers¹ and ŒShake Ya Bustle¹ in previewing his soon-to-be-announced new studio album, which is set to arrive later in the year.
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