Justin Bieber goes behind the scenes of action-packed “Hold On” music video | Vevo Footnotes

“It kinda just shows a story of humanity and of empathy…It’s kind of a learning lesson all around.”- Justin Bieber

“HOLD ON” MUSIC VIDEO CO-STAR / ACTRESS CHRISTINE KO (DAVE)DESCRIBES IMPROVISING INTIMATE SCENES WITH BIEBERMOMENTS AFTER FIRST MEETING ON SET AND MORE

Global superstar Justin Bieber and his team of collaborators behind the new “Hold On” video have partnered with Vevo to reveal everything you didn’t know about the song and video’s daring creation process exclusively for Vevo Footnotes.

WATCH “JUSTIN BIEBER – THE MAKING OF ‘HOLD ON’ | VEVO FOOTNOTES”

The “Hold On” video’s co-star, Christine Ko, known for her role as Emma on FXX’s Dave, describes preparing for the shoot and what it was like meeting Bieber on set for the first time before having to play incredibly vulnerable characters. It’s revealed that there were no rehearsals beforehand, and Ko and Bieber improvised all of their lines during one pivotal scene. 

Award-winning director, Colin Tilley, whose first production with Bieber dates back ten years ago with “Never Let You Go,” talks about the phone call he received from Bieber in which the video’s concept was born. The “Hold On” video is inspired by three iconic movies, and Motorcycle stunts were performed by Bieber himself for an authentic pull at viewers’ heart-strings.

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