FEATURING ARTISTS: ALUNA, FELIX DA HOUSECAT, SOFI TUKKER, TOKiMONSTA AND MORE
Mavin Records, Africa’s most influential record label, and (RED) are joining forces with long-time (RED) Supporter, Virgil Abloh, to drop a special remix of the hit single, “Peace of Mind,” by Mavin Artist Rema. The remix is available to stream and download worldwide, with proceeds going to support (RED)’s efforts to mitigate the impact of COVID-19 on life-saving HIV/AIDS programs in sub-Saharan Africa.
The remix is a teaser to the Afrobeats-inspired DANCE (RED) SAVE LIVES Vol. III album that will be available on streaming services worldwide on April 2, 2021. The remix samples Fela Kuti’s legendary track “Water Get No Enemy.”
“Rema the future, you can hear it in voice and see it in his presence,” said Virgil Abloh, Chief Creative Director and founder of Off-White™ and Men’s Artistic Director at Louis Vuitton. “This creative collaboration with (RED) and Mavin Records has provided a platform for artists to create and give back to the community at the same time — I’m proud that my artistry can inspire and ultimately help those affected by COVID-19.”
“We are honored that Virgil has supported (RED) with his talent, especially during our special 15th anniversary year. His creativity inspires many and we are excited for everyone to experience his work on this album,” said Jennifer Lotito, President & Chief Operating Officer, (RED).
The Afrobeats-inspired DANCE (RED) SAVE LIVES Vol. III is curated by the legendary Afrobeats producer, Don Jazzy, and musical artist, Aluna. The album features tracks by leading hitmakers including: Aluna, Ayra Starr, Becky G, Burssbrain, Crayon, Chris Trucher, Di’Ja, Fela Kuti, Felix Da Housecat, GuiltyBeatz, Johnny Drille, Kaku, Korede Bello, LADIPOE, LILO, Michael Brun, Moody Jones, RDD, Rema, Riel, Sigag Lauren, Simi, Sofi Tukker, Tiwa Savage, TOKiMONSTA, Tuyo, UNIIQU3, Virgil Abloh and Vitamin String Quartet.
(RED) got its name because it is the color of emergency. In 2006, (RED) was founded to engage businesses and people in one of the greatest health emergencies, the AIDS pandemic. Today, as COVID-19 threatens to undo the progress of the AIDS fight, (RED) is supporting the fight against two deadly pandemics, AIDS and COVID-19, by partnering with the world’s most iconic brands to generate money for the Global Fund through (RED)-branded goods and experiences. (RED) Partners include: Alessi, Amazon, Ames Bros, Apple, Balmain, Bank of America, Beats by Dr. Dre, Calm, Claro, Durex, eos, Girl Skateboards, Louis Vuitton, Mavin Records, Montblanc, NetJets, Piaggio Fast Forward, Primark, Salesforce, Starbucks, Telcel, Therabody, U-Mask and Vespa. (RED) Supporters include: Merck and Roche.
To date, (RED) has generated $650 million for the Global Fund to support HIV/AIDS grants primarily in eSwatini, Ghana, Kenya, Lesotho, Rwanda, South Africa, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted 180 million people with prevention, treatment, counseling, HIV testing and care services. Today, (RED) money continues to support these programs as well as efforts to mitigate the impact of COVID-19 on critical health services for the world’s most vulnerable.