Superstar producer, songwriter and DJ Dillon Francis unveils the video for “Unconditional,” with British producer 220 KID featuring British singer Bryn Christopher, who both make appearances—watch here. Directed by Brandon Dermer, the video continues the song’s celebration of family, with Francis and Danielle King cosplaying as an elderly couple.
“Dillon and I have been collaborating for the past six years and our goal is always to make you laugh and smile,” Dermer says. “When he first played me the song it just made me feel so happy and optimistic. Then you add in the artwork for the track of Dillon’s grandparents, holding one another so deeply in love. We knew that the story for the video had to be an old couple skateboarding, partying and having the best day ever.”
Earlier this year Francis shared his Very Important Music EP via Mad Decent, a five-track collection of VIP remixes of his own tracks from throughout his career, including collaborations with Kygo, BabyJake, Lao Ra, Evie Irie and Yung Pinch. The Very Important Music EP continues a monumental run for Francis, whose 2020 releases included “Places” with Drove, “Be Somebody,” “You Do You” and more. Also in 2020, Francis presented his three-day IDGAFOS Weekend livestream featuring sets from over 20 artists including himself, Diplo, Sofi Tukker, Aluna, Flosstradamus and more.
Dillon’s major label 2014 debut, Money Sucks, Friends Rule, was released to widespread critical acclaim, with its 2015 follow-up This Mixtape Is Fire reaching #1 on Billboard’s Top Dance/Electronic Albums Chart. In 2018, Dillon released his second LP, WUT WUT, a Spanish-language album featuring some of the biggest names in Latin music; and a scripted comedy series, “Like and Subscribe,” in partnership with Funny or Die. The following year, Francis hit the road with sold out shows across the U.S., a massive performance at Coachella—where he first treated fans to a sneak preview of music from his critically acclaimed 2019 mixtape Magic Is Real, the fourth consecutive year of his residency at the Wynn Las Vegas and the release of the second collection of his Gerald clothing line with Australian label Barney Cools. With the reopening of the world on the horizon, Francis has much in store for the coming months.