Continuing a massive 2021, global superstar, music entrepreneur and Reggaeton icon Daddy Yankee unveils his new single and music video “SÚBELE EL VOLUMEN” (Turn Up the Volume) with Myke Towers and Jhay Cortez today via El Cartel Records/Republic Records.
Listen to “SÚBELE EL VOLUMEN”: HERE
He announced the surprise release of the song and revealed its cover on Wednesday, amplifying anticipation among fans. Once again, he co-produced the track alongside DJ Luian and Mambo King. Sonically, it fuses high energy reggaeton with up-tempo hip-hop and another magnetic hook. The accompanying visual reflects this vibe. Directed by Marlon Peña (“Con Calma,” “PROBLEMA”) and filmed in Santurce, located in San Juan, Puerto Rico, the clip tells the story of an intriguing and empowered female protagonist in the middle of an unforgettable night. The video’s intense edits and stylized footage move in tandem with the beat.
Next Thursday, July 22, Univision’s “Premios Juventud” (PJ / Youth Awards), renowned for recognizing artists who are using their star power to drive change across the world, will honor global superstar Daddy Yankee with its prestigious “Agent of Change” award. The 18th edition of this summer’s most awaited celebration will air on Thursday, July 22, at 7 p.m. ET/PT on Univision.
Most recently, Daddy Yankee lit up the culture with “EL PONY.” It has already racked up 86 million streams worldwide and garnered looks from Rolling Stone and more.
It arrived on the heels of his global anthem “PROBLEMA,” which has impressively gathered over 616 million streams. Additionally, he shut down Jimmy Kimmel Live! and Good Morning America with unforgettable performances.
Daddy Yankee is widely recognized for leading and elevating Reggaeton into a global cultural and musical phenomenon, which has fueled an explosion in popularity for Latin music around the world. With a career that transcends language, geography and demographics, Daddy Yankee is one of the most popular and followed artists in the world today, with more than 60 million followers across social media and more than 7 billion streams in the last 12 months alone on YouTube, where he is among the Top 20 Global Artists. He has additionally sold more than 17 million albums, charted 50 hit songs on Billboard charts and he is the only Latin Artist with four Spanish-language songs to reach the Top 20 of Billboard’s Hot 100.
Daddy Yankee remains one of the most recognized and influential names in the Urbano Latino space. He was named one of the most influential Hispanics in the world by both CNN and Time Magazine. He has sold over 17 million albums and over 60 million fans combined on his social networks. Daddy Yankee is considered the King of Reggaeton and one of the founders of the global movement. He continues to reign with the global success of “Despacito,” which was named the most streamed song and the most watched video of all time. In 2018, his single “Dura” was the 2nd Most Watched Video in 2018 and in 2019, “Con Calma” marked the number “Most Watched” video globally on YouTube. He was also named Billboard Magazine’s Top Latin Artist of 2017. Other global hits by Daddy Yankee are “Gasolina,” “Rompe,” “Limbo” and “Que Tire Pa’Lante.”
Yankee‘s philanthropic work through “Daddy’s House” has been recognized by Billboard with the Spirit of Hope Award. Among his many accomplishments, Yankee has also received over 100 awards including Latin Music Billboard Awards, Latin GRAMMYs, American Music Awards, Latin American Music Awards, among others. In 2014 Daddy Yankee was also honored with the ASCAP “Voice of Music Award.”