THE WEEKND RELEASES A NEW VIDEO FOR “SACRIFICE”

THE NEW ALBUM DAWN FM IS AVAILABLE NOW

The Weeknd has released the new video for “Sacrifice” from his latest album, Dawn FM (XO/Republic Records). The record was produced by The Weeknd, Swedish House Mafia and Max Martin. The video was directed by the duo Cliqua. 

The release began with a compelling trailer for the project and the reveal of the album cover and tracklist earlier. The album, deemed a “sonic experience” by The Weeknd, showcases a unique cast of features from Tyler, the CreatorLil WayneQuincy JonesOneohtrix Point Never, and Jim Carrey.

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