| The British Music Embassy, SXSW’s venue for break-out UK music stars, today announces seven more artists, finalizing its line-up of the best new British music. Band-of-the-moment and BBC Sound of 2022 alumni Wet Leg join the bill alongside Maisie Peters, the up-and-coming singer-songwriter who counts Ed Sheeran and Taylor Swift amongst her fans. Joining them are producer, songwriter, vocalist and visual artist Babii, Black feminist punk band Big Joanie, alt-trio Calva Louise, contemporary R&B artist and singer/songwriter Col3trane, and five-piece Irish band Just Mustard. They join an already exceptional line-up of British artists, including Baby Queen, Priya Ragu, Self Esteem, and Yard Act. The British Music Embassy consistently hosts artists who go on to be the biggest acts in UK music. 2022 BRIT Award with Mastercard nominees AJ Tracey, Dave, Glass Animals, Little Simz, and Sam Fender all played the British Music Embassy on their way to critical and commercial acclaim. |
| This year is also The British Music Embassy’s biggest ever presence at SXSW, having moved from a 250-person venue to the 700 capacity Cedar Street Courtyard. Artists will play a 12 showcases run from Saturday 12 March to Saturday 19 March, split between four day-time and eight night-time shows: Saturday, March 12th The British Music Embassy Opening Night 10:30 pm – Walt Disco 9:40pm – Ferris & Sylvester 8:50pm – George Riley 8 pm – Eliza Shaddad |
Sunday, March 13th
The British Music Embassy Presents
In Association with Trackd
10:30pm – MEMES
9:40pm – Red Rum Club
8:50 pm – Jamie Webster
8 pm – Ruth Lyon
Monday, March 14th
DIY magazine
SXSW OFFICIAL SHOWCASE
1am – Buzzard Buzzard Buzzard
12 am – Moonchild Sanelly
11pm – CMAT
10 pm – Strawberry Guy
9 pm – Nuha Ruby Ra
8 pm – Gallus
Tuesday, March 15th
ATC-LIVE
SXSW OFFICIAL SHOWCASE
1 am – Pillow Queens
12 am – Los Bitchos
11 pm – Yard Act
10 pm – Jamie Webster
9 pm – Grace Cummings
8 pm – Katy J Pearson
Wednesday, March 16th
The British Music Embassy Presents
In association with LICKS MAGAZINE
5:30 pm – WH Lung
4:40 pm – Strawberry Guy
3:50 pm – George Riley
3 pm – Special Guest
2:10 pm Eliza Shaddad
BBC Music & BBC Introducing showcases
SXSW OFFICIAL SHOWCASE
1 am – Special guests
12 am – Nova Twins
11 pm – Calva Louise
10 pm – Joesef
9 pm – Hamzaa
8 pm – Low Girl
Thursday, March 17th
Output Belfast
5:30 pm – Just Mustard
4:40pm – Cherym
3:50 PM – The Wood Burning Savages
3 pm – Dani Larkin
2:10 pm – Beauty Sleep
BBC Music & BBC Introducing showcases
SXSW OFFICIAL SHOWCASE
1 am – Baba Ali
12 am – The Lathums
11 pm – Self Esteem
10 pm – Wet Leg
9 pm – Sinead O’Brien
8 pm – Working Men’s Club
Friday, March 18th
The British Music Embassy Presents
5:30 pm – We Were Promised Jetpacks
4:40 pm – Penelope Isles
3:50 pm – Buzzard Buzzard Buzzard
3 pm – ME REX
2:10 pm – Max Pope
BBC Music
SXSW OFFICIAL SHOWCASE
1 AM Col3trane
12 AM Priya Ragu
11 PM Baby Queen
10 PM Poppy Ajudha
9 PM Mace The Great
8 PM Walt Disco
Saturday, March 19th
The British Music Embassy Presents
5:30 PM Special guests
4:40 PM Big Joanie
3:50 PM Babii
3 PM Hamish Hawk
2:10 PM Anna B Savage
BBC Music & BBC Introducing showcases
SXSW OFFICIAL SHOWCASE
1 am – Red Rum Club
12 am – Liz Lawrence
11 pm Low Hummer
10 pm – Jelani Blackman
9 pm – George Riley
8 pm Maisie Peters
