The British Music Embassy Reveals SXSW 2022 Schedule + New Artists

 The British Music Embassy, SXSW’s venue for break-out UK music stars, today announces seven more artists, finalizing its line-up of the best new British music. Band-of-the-moment and BBC Sound of 2022 alumni Wet Leg join the bill alongside Maisie Peters, the up-and-coming singer-songwriter who counts Ed Sheeran and Taylor Swift amongst her fans. Joining them are producer, songwriter, vocalist and visual artist Babii, Black feminist punk band Big Joanie, alt-trio Calva Louise, contemporary R&B artist and singer/songwriter Col3trane, and five-piece Irish band Just Mustard. They join an already exceptional line-up of British artists, including Baby Queen, Priya Ragu, Self Esteem, and Yard Act. 

The British Music Embassy consistently hosts artists who go on to be the biggest acts in UK music. 2022 BRIT Award with Mastercard nominees AJ Tracey, Dave, Glass Animals, Little Simz, and Sam Fender all played the British Music Embassy on their way to critical and commercial acclaim.
This year is also The British Music Embassy’s biggest ever presence at SXSW, having moved from a 250-person venue to the 700 capacity Cedar Street Courtyard. Artists will play a 12 showcases run from Saturday 12 March to Saturday 19 March, split between four day-time and eight night-time shows: 

Saturday, March 12th
The British Music Embassy Opening Night
10:30 pm – Walt Disco
9:40pm – Ferris & Sylvester
8:50pm – George Riley
8 pm – Eliza Shaddad

Sunday, March 13th

The British Music Embassy Presents

In Association with Trackd

10:30pm – MEMES

9:40pm – Red Rum Club

8:50 pm – Jamie Webster

8 pm – Ruth Lyon

Monday, March 14th

DIY magazine

SXSW OFFICIAL SHOWCASE

1am – Buzzard Buzzard Buzzard

12 am – Moonchild Sanelly

11pm – CMAT

10 pm – Strawberry Guy

9 pm – Nuha Ruby Ra

8 pm – Gallus

Tuesday, March 15th

ATC-LIVE

SXSW OFFICIAL SHOWCASE

1 am – Pillow Queens

12 am – Los Bitchos

11 pm – Yard Act

10 pm – Jamie Webster

9 pm – Grace Cummings

8 pm – Katy J Pearson

Wednesday, March 16th

The British Music Embassy Presents

In association with LICKS MAGAZINE

5:30 pm – WH Lung

4:40 pm – Strawberry Guy

3:50 pm – George Riley

3 pm – Special Guest

2:10 pm Eliza Shaddad

BBC Music & BBC Introducing showcases

SXSW OFFICIAL SHOWCASE

1 am – Special guests

12 am – Nova Twins

11 pm – Calva Louise

10 pm – Joesef

9 pm – Hamzaa

8 pm – Low Girl

Thursday, March 17th

Output Belfast

5:30 pm – Just Mustard

4:40pm – Cherym

3:50 PM – The Wood Burning Savages

3 pm – Dani Larkin

2:10 pm – Beauty Sleep

BBC Music & BBC Introducing showcases

SXSW OFFICIAL SHOWCASE

1 am – Baba Ali

12 am – The Lathums

11 pm – Self Esteem

10 pm – Wet Leg

9 pm – Sinead O’Brien

8 pm – Working Men’s Club

Friday, March 18th

The British Music Embassy Presents

5:30 pm – We Were Promised Jetpacks

4:40 pm – Penelope Isles

3:50 pm – Buzzard Buzzard Buzzard

3 pm – ME REX

2:10 pm – Max Pope

BBC Music

SXSW OFFICIAL SHOWCASE

1 AM Col3trane

12 AM Priya Ragu

11 PM Baby Queen

10 PM Poppy Ajudha

9 PM Mace The Great

8 PM Walt Disco

Saturday, March 19th

The British Music Embassy Presents

5:30 PM Special guests

4:40 PM Big Joanie

3:50 PM Babii

3 PM Hamish Hawk

2:10 PM Anna B Savage

BBC Music & BBC Introducing showcases

SXSW OFFICIAL SHOWCASE

1 am – Red Rum Club

12 am – Liz Lawrence

11 pm Low Hummer

10 pm – Jelani Blackman

9 pm – George Riley

8 pm Maisie Peters

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