A$ap Rocky – Long.Live.A$ap

Things move fast in today’s music industry. Bands or artists do not have to tour in small clubs or as opening acts for years before they gain commercial success. Because of technology artists are now releasing their own music digitally (cheaply) and becoming hits right off the hop. A$ap Rocky is one of those types of acts. In 2011 he released a mixtape and now in 2013 he is opening for mega-star Rihanna on her latest world tour playing to tens of thousands of people at every stop. As a result people have set high standards for the disc that is his debut full-length venture. Producers like Danger Mouse, Clams Casino and Skrillex all take turns layering his sound with funky synthesizer grooves and some old school samples. His raps are filled with equal parts bravado and small town Midwest sensibilities. Moments of he’s young, hot and rich and he knows it followed by some humble pie. He is a guy who not easily figured out and that usually leads to interesting songs. Unlike many who fall on their faces A$ap Rocky demonstrates that he is buzz worthy and an artist to keep our eyes and ears on in the future.

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