Targets 2020 Launch of World’s First Fermented Beverages Brewed from Cannabis

Brands of Canada’s co-located subsidiary, Evolved Canna-Innovation Labs, today
announced that it has received its research and development license from Health
Canada. The license permits an in-house pharmacology and pharmacokinetics
laboratory and cannabis research facility in Province Brands’ 123,000
square-foot facility in Grimsby, Ontario. Province Brands’ subsidiary will use
the license to continue its ongoing R&D into creating valuable intellectual
property, enabling the worlds’ first fermented beverages brewed from the cannabis
plant. This moves Province Brands one step closer toward a 2020 Canadian retail
product launch for their versatile portfolio of premium and super premium adult
cannabis beverages.

Brands is the only known company exclusively focused on brewed or fermented
beverages to receive Health Canada’s cannabis research greenlight.  The
Company has invested more than $CAN10 million in direct R&D costs and has
assembled a team of globally renowned bioprocess chemists, bioprocess
engineers, pharmacologists and cannabinoid researchers to develop premium
cannabis beverages crafted in an entirely new brewing tradition. The
patent-pending technology enabling this new tradition helps Province Brands
avoid many of the problems and pitfalls commonly found in cannabis-infused
beverages and helps bring the company closer to its goal of creating a less
harmful alternative that can be used in all the same social and leisure
settings as alcohol. 

For the past three years, Province Brands’ industry-leading R&D team
has been conducting research at colleges, universities, Contract Research
Organizations, and other appropriately-licensed venues.  The company’s
researchers will now be able to work directly with cannabis in the 123,000
square-foot facility in Grimsby, Ontario.

With the newly
granted research license, Province Brands will focus on increasing the
carryover of cannabinoids from the plant matter into the Company’s final
products and continue development of technologies aimed at creating a beverage
with a dose/response curve similar to that of alcohol.  Additionally, the
company will develop protocols for cell-based research to advance its
understanding of the phytocannabinoid pharmacology for future product

the Horizon

In 2020, Province Brands of Canada intends to leverage their
technologies to bring to market a versatile portfolio of premium adult cannabis
beverages.  These beverages will be unlike any others on the market in
many ways. For example, several of Province Brands’ products will be brewed
using only four ingredients – cannabis, yeast, hops and water – to produce a
delicious, less harmful alternative to barley-brewed alcoholic beers.

“This is one
small step for Province Brands and one giant leap forward for a world in need
of a less harmful alternative to alcohol,” said Dooma Wendschuh, Co-Founder and
Chief Executive Officer. “Health Canada’s licensing allows final-stage
development of some of Province Brands’ technologies and early-stage
development of others. The license not only allows our research team to work
together under the same roof, it will meaningfully accelerate delivery of
high-quality, authentic fermented
beverages brewed from cannabis, and for our mission of creating

alcohol alternatives.”

of Premium Cannabis Beverages

Today’s announcement comes ahead of the expected October 17, 2019 Canadian legalization of cannabis edibles and beverages. Recreational cannabis use became legal in Canada in October 2018, but legalization of edibles and beverages was delayed for one year from that initial legalization.

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