Noah Cyrus Launches Apparel Collection For Mental Health Awareness. All Proceeds Go To The Jed Foundation.
In honor of World Mental Health Day, RECORDS/Columbia Records artist Noah Cyrus will be performing an acoustic set at Los Angeles’ Space 15Twenty on Saturday, October 19 in partnership with The Crystal Campaign. “A LONELY ACOUSTIC SESSION” will feature Cyrus performing songs for fans and friends, followed by a Q&A and discussion about mental health.
Today, Noah Cyrus also launched The LONELY Collection, in collaboration with The Crystal Campaign. Cyrus will donate 100% of her proceeds in support of non-profit organization The Jed Foundation, which protects emotional health and prevents suicide for our nation’s teens and young adults. Mental health issues are the leading cause of disability worldwide, and cases of anxiety, depression, and suicide have risen sharply in the last decade.
The LONELY Collection, which features a soirée of metaphysical icons and cartoon symbols alongside The Crystal Campaign’s hallmark earth-stone definitions, will include premium sweatshirts and sweatpants creatively designed by Cyrus. The capsule weaves delicately into Noah’s long- standing affinity toward mental health issues in her music, and the challenges they pose for young people in today’s increasingly globalized world. An advocate herself, Cyrus spoke candidly about mental health awareness on an expert panel with Lauv and The Jed Foundation last week – the apparel collection is inspired by her latest single, “Lonely.”
The event tomorrow is presented by The Crystal Campaign, mental health advocacy organization on a mission to make mental health as important and common as physical health. The unique event will open with a crystal healing meditation by Unplug guru and author Megan Monahan. Past talent featured in the campaign includes Pharrell Williams, Willow Smith, J Balvin, and Gigi Gorgeous. “We are intentionally leveraging everyday platforms of fashion, entertainment, and technology to create a global conversation to remove the stigma of mental health,” says campaign CEO Andrei Najjar.” Urban Outfitters has also partnered with the Crystal Campaign with 100% of the proceeds from the purchase of the Pendant Necklace going toward mental health advocacy and direct relief efforts in support of the non-profit organization To Write Love On Her Arms.
The release of the collection falls in tandem with the global online rollout of The Crystal Campaign’s Pendant Necklace with Urban Outfitters. To support the releases, The Crystal Campaign will be holding “A LONELY ACOUSTIC SESSION” at venue Space 15Twenty in Los Angeles starring Noah Cyrus. The Pendant Necklace launched at Urban Outfitters in honor of World Mental Health Day on Thursday, October 10th, and Noah Cyrus’ apparel collection is available from today HERE.
“The Jed Foundation is thrilled to partner with The Crystal Campaign and Noah Cyrus to raise awareness about mental health and to encourage more dialogue about these important issues,“ shared Katie Cunningham, JED’s Chief Programs and Operations Officer.
The Crystal Campaign aims to connect 1 million people with mental health resources within its first year. According to CEO Andrei Najjar, “We are intentionally leveraging everyday platforms of fashion, entertainment, and technology to create a global conversation and remove the stigma of mental health, while funding resources that directly help people.” TCC will continue a global rollout of fashion and entertainment partnerships and expand its digital magazine to erase the stigma surrounding mental health.