THE TOURISM MINISTER, THE MAYOR OF LAVAL AND NORMAND LATOURELLE UNVEIL THE LATEST CAVALIA PROJECT ILLUMI – A DAZZLING WORLD OF LIGHTS

ILLUMI – A DAZZLING WORLD OF LIGHTS
TICKETS NOW ON SALE AT ILLUMI.COM

Tourism Minister Caroline Proulx, Laval Mayor Marc Demers, and Cavalia Founder and Artistic director Normand Latourelle, joined forces at the Cavalia headquarters to unveil the project Illumi – A Dazzling World of Lights.

Cavalia’s headquarters was plunged
into darkness as guests wandered through the glow of several light structures
that will make up Illumi. Mr. Latourelle presented the scale mock-up of the project, which will
be built in Laval on a site measuring 50,600-square metres, an area equivalent
to 30 hockey rinks.

Illumi is an
incredible adventure that will bring new colour and vitality to the Holiday
Season and attract visitors from all over the world to Québec. Illumi
is an opportunity to get together with loved ones and share a magical and
dazzling experience,” explained Mr. Latourelle.

As darkness falls, Illumi ignites
the night with more than 10 million brilliant lights, the largest
multimedia sound and light show on the planet. The inaugural edition of this
night-time outdoor event, a magical, captivating and extraordinary journey
created from thousands of colourful light structures, will be open from
November 1, 2019 to January 5, 2020, on the Cavalia site at the intersection
of Highway 15 and Saint-Martin Boulevard. Tickets are now on sale at illumi.com.

$2.2 MILLION IN FINANCIAL
ASSISTANCE

Minister Proulx announced a
$2 million subsidy for the Illumi project as part of the Quebec
government’s efforts to develop event tourism and promote Quebec products in
order to stand out from the international competition. The project has also
received $200,000 in support provided in equal shares by the Ministry of
Tourism and Tourisme Laval. These investments will stimulate the regional
economy, attract more visitors and augment Laval’s tourism revenues.

“In a little under two decades, Cavalia has
risen to become one of the foremost ambassadors worldwide of our culture and
know-how. Year after year, this innovative company has delighted millions of
spectators from all over the world. With this new production, I am convinced
that the Cavalia team will dazzle visitors from at home and abroad as only it
can. Your government is indeed proud to support this initiative, which is
enriching our tourism offerings by proposing an extraordinary winter
experience. This vast project will assuredly raise Quebec’s profile abroad and,
more than ever, position it as an essential, world-class destination, thereby
engendering significant economic spinoff,” Ms. Proulx noted.

“This unique event will wonderfully complement
the winter touristic offer in the Greater Montreal region. We are
enthusiastically welcoming this new multimedia creation in the heart of downtown
Laval for the next five years. Once again, the spirit of cooperation,
engagement and determination of stakeholders from Laval’s tourism industry
highlight our commitment to develop, together, rallying projects that will
benefit the region,” said Geneviève Roy, president and CEO of Tourisme Laval.

IN LAVAL FOR THE NEXT FIVE YEARS

Laval Mayor Marc Demers announced
the signing of an agreement to hold the unique and world-class Illumi
production in downtown Laval, giving the city much greater visibility in
Quebec, Canada and around the world for several years to come.

“I am very happy to have Cavalia
returning to our city with a new, unique, world-class artistic concept that
will make Laval shine. We have entered into an agreement for the production of
this event, with an investment of $750,000 over five years that will generate
major economic benefits for Laval and for Quebec as a whole. This event will
also make it possible to support over 120 jobs, most of which will be right
here in Laval. We believe that with Illumi, we will continue
to rank as a choice tourist destination. I am so pleased with the Government of
Quebec’s decision to invest $2 million in this project which promises to
be a truly wonderful experience, in the heart of Laval’s urban environment,” noted Mr. Demers.

CITÉ DE LA SANTÉ FOUNDATION

Illumi is partnering with the Fondation
Cité de la Santé de Laval to support their annual fundraising efforts. Fifty
percent of the ticket sales in the first week of Illumi will go
to the health care foundation.

“This generous offer from Mr. Latourelle will
allow the Foundation, between November 3 and November 10, to stress the urgent
needs in our community and the actions taken by the CISSS de Laval to improve
the quality of care and social services in the region,” said Louis Gaudreau,
chair of the Board of Directors of the Fondation Cité de la Santé.

ILLUMI – A DAZZLING WORLD OF
LIGHTS

Kids and grown-ups alike will be spellbound as
they walk through Illumi at their own pace and discover marvelous
worlds along the way. Each colorful universe is inspired by cultures from
around the globe and come from that purest source of imagination; the child
within. Illumi is a journey through eight fantastical worlds that
create an unforgettable and breathtaking experience, made all the more
wonderful by being shared with loved ones. Illumi is also a
Christmas Market; a gathering of merchants, craftspeople and gourmet delights
grouped around a gigantic tree of sparkling lights.

AND THE HORSES?

Cavalia is known worldwide for its outstanding
artistic projects and is presenting this all-new creative venture as a
magnificent waking dream. Although horses were the focal point of Cavalia’s
productions until now, millions of lights steal the show in Illumi

TICKETS – Ticket prices range from $14.50 to $26.50 +
taxes. Make your experience of Illumi even more magical by getting the VIP Package, which
includes access to the VIP tent, a VIP area for attending the sound and light
show, a pass that allows you to bypass the line-up, and access to VIP
washrooms. The VIP+ Package gives you all the privileges of the
VIP Package plus a gourmet buffet with a wide variety of hot and cold dishes,
coffee, tea and desserts. Prices for the VIP Package range from $29.50 to
$33.50 + taxes. Prices for the VIP+ Package range from $59.50 to $63.50 +
taxes. Free admission for children under two. Tickets for Illumi – A
Dazzling World of Lights
can be purchased at www.illumi.com or by calling 1-866-999-8111.

ABOUT CAVALIA and ILLUMI – Cavalia is a company that specializes in the creation, production and touring of major live shows and events. A family-owned business founded by Normand Latourelle, the company’s mission is to fashion the entirely new and surprising. Its expertise in high-tech, multimedia and special effects allows it to create original, unique and spellbinding shows that amaze spectators of all ages. Illumi – A Dazzling World of Lights is Cavalia’s latest creation. Illumi is a magical, captivating and extraordinary nocturnal outdoor journey created from thousands of monumental light sculptures. This new Holiday tradition also showcases a Christmas Market; a gathering of merchants, craftspeople and gourmet delights.

WHAT:
               
Illumi – A Dazzling World of Lights by Cavalia

WHEN:
               
November 1, 2019 to January 5, 2020 
WHERE:
                             
On the Cavalia site in Laval

                        
    Intersection of Highway 15 and Saint-Martin boulevard

2805 Boulevard du Souvenir, Laval,
Québec H7V 0A3

INFO:                   
www.illumi.com

 

Follow Illumi
– A Dazzling World of Lights
on

Instagram: https://www.instagram.com/illumicavalia/

Facebook: https://www.facebook.com/IllumiCavalia1

@IllumiCavalia

#Illumi

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