Canadian icons come together: Canopy Growth and Drake launch new cannabis wellness company

Canopy Growth Corporation (“Canopy Growth” or the “Company”) (TSX: WEED) (NYSE: CGC) and Aubrey Drake Graham (“Drake”) are pleased to announce that they have entered into agreements to launch the More Life Growth CompanyTM, a fully licensed producer of cannabis based in Drake’s hometown of Toronto, Canada.

“When we first began talks with Drake we were extremely inspired by and
aligned with his vision to bring best-in-class cannabis products to the
world,” said Mark Zekulin, CEO, Canopy Growth Corporation. “Drake’s
perspective as a culture leader and entrepreneur combined with Canopy Growth’s
breadth of cannabis knowledge will allow our new company to bring an unmatched
cannabis experience to global markets.”

Drake’s eclectic career includes experience across a wide variety of industries including music, television, film, fashion, sports, brand development, content curation and social and digital media strategy. Having launched numerous successful brands over the past decade, he is uniquely positioned to bring his innovative eye to the recreational cannabis industry.

“The opportunity to partner with a world-class company like Canopy
Growth on a global scale is really exciting,” shared More Life Growth
Company founder, Drake. “The idea of being able to build something special
in an industry that is ever growing has been inspiring. More Life and More
Blessing.”

Proudly based in Drake’s hometown of Toronto, More LifeTM is
centred around wellness, discovery and overall personal growth with the hope of
facilitating connections and shared experiences across the globe.

“All in all, we couldn’t be more excited to partner with Drake to bring his vision for the More Life Growth Company to global cannabis markets,” concluded Mr. Zekulin. “We anticipate a long, successful, and mutually beneficial working relationship.” The Company and Drake will share further details on the More LifeTM team and vision in the weeks to come.

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