And announces that tickets are now on sale for the edition taking place from February 27 to 29 at Salon 1861
La Cuvée is thrilled to unveil its new visual identity and to
officially put up for sale the tickets for its 8th edition. This popular
tasting event will be back at Salon 1861 from February 27 to 29. In an
enchanting atmosphere, an impressive variety of exclusive products will mingle:
microbrewery beers, spirits, wines, ciders, and great food!
by Montreal visual artist LeBicar in collaboration with design studio Aanagram, the new brand identity of La Cuvée
offers an expressive vision of the Quebec microbrewery world. Halfway between
faces and beer containers, the imagery embodies the sense of taste exploration
that defines the event. Haven’t we all experienced a perfect moment when we
discover the ideal product for us, which becomes part of us and defines us as a
person? In other words, La Cuvée invites us to enter into the world of beer, as
the world of beer enters us!
creating a series of characters in the image of various beer containers, we
wanted to illustrate the variety of products presented at La Cuvée, while also
conveying the idea that everyone can find their match. The eye winking like a
cross is a playful reference to the church welcoming La Cuvée.” –
is a Montreal visual artist who is heavily influenced by skateboard culture and
music. Even though he uses different materials (canvas, wood, metal, objects,
etc.) and his projects are diversified, we always recognize every creation of
the artist because of his unique pencil stroke. His visual signature also
stands out because of its use of black and white, which is his way of
expressing duality, contrast, and differences, things that endlessly inspire
This is the first time that the artist works with colours. This is the result of a unique creative collaboration. As a matter of fact, La Cuvée has always cared about merging art with the world of beer, thus linking artists with the artisans of the community whose products become genuine artworks.
Advertiser: La Cuvée – Nadia
Saïdani, Justin Archambault
Agency: Studio Aanagram
Creative Director: Étienne
Illustration: Le Bicar
See you at Salon 1861, from
February 27 to 29, 2020, for the 8th edition of La Cuvée!
When: February 27, 28 and 29
Where: Salon 1861, Griffintown, 550 Richmond Street, Montreal
Thursday – 5 p.m. to midnight
Friday – 4 p.m. to 1 a.m.
Saturday – 4 p.m. to 1 a.m.
For more details about the event