DON’T MISS AT SXSW FILM IN VIRTUAL CINEMA
MON. MARCH 16 THROUGH WED. MARCH 18
‘Persuasion Machines’ was one of the most talked-about VR experiences in New Frontier at Sundance 2020
FROM THE TEAM BEHIND ‘THE GREAT HACK’
‘PERSUASION MACHINES’
VIRTUAL REALITY EXPERIENCE AT SXSW 2020 IN VIRTUAL CINEMA
Starring
will.i.am
From The Black Eyed Peas
FILMMAKERS CALL FOR GOVERNMENT ACTION TO PROTECT CONSUMER PRIVACY
PERSUASION MACHINES, from artists Karim Amer and Güvenç Özel, uses a virtual smart living room, and an HTC VIVE headset, to allow the user to visually confront the invisible process of data collection and question the nature of the digital machines that are supposed to be making our lives better.
In partnership with NTT and their Tech for Good initiative.
From the team behind the BAFTA nominated and Oscar shortlisted documentary feature THE GREAT HACK (from directors Jehane Noujaim and Karim Amer), the global phenomenon and one of the year’s most impactful political documentaries that helped blow open the year’s biggest news story: that data is being weaponized to undermine democracy in the United States and across the globe; Filmmakers chronicled the widespread effect that data mining has had, and continues to have, on our society
PERSUASION MACHINES, like THE GREAT HACK, shows us that companies like Facebook are treating our society like pawns; We are being manipulated, and our private data is being used against us
Filmmakers call for action to allow people to retake control and get our privacy back – THE GREAT HACK has helped lead to legislation and policies in the United States, United Kingdom, France, and beyond.
Enter a smart living room that asks the question: are we in control of these machines or are they in control of us? The filmmakers of The Great Hack (2019 Sundance Film Festival) use mixed reality and surveillance technologies to bring to life the invisible world of data. Audiences will experience how smart devices harvest data from our devices and how this data is then used to control us and persuade us.
Runtime: 12 minutes
Production Company: The Othrs
PUBLIC HOURS AT SXSW
March 16 – 18
Public Hours: 11:00am — 6:00pm
JW Marriott Griffin Hall
https://schedule.sxsw.com/2020/films/2026314
CREDITS
Lead Artists
Karim Amer
Güvenç Özel
Key Collaborators
Geralyn White Dreyfous
Marni Grossman
Jehane Noujaim
Sarah Johnson
will.i.am
Technology Partner
NTT
https://www.global.ntt
https://partners.wsj.com/ntt/we-are-ntt/tech-for-good/
Executive Producers
Karim Amer
Geralyn White Dreyfous
Sarah Johnson
Marni Grossman
Jehane Noujaim
Marc Alba
Voice Actors
will.i.am
Bits Sola
Creative Technologist
Benjamin Ennemoser
Writers
Karim Amer
Daniel Claridge
Bits Sola
Editor
Daniel Claridge
VR Engineer
Tyson Phillips
VR Development
Ozel Office
2-D Artists
Matthew Hornick
Patrick Cederberg
Alex Gee
Producers
Ricky Berrin
Jess Engel
Danielle Oexmann
Elizabeth Woodward
Music Composer
Gil Talmi
Executive in Charge of Production
Victor Buhler
Line Producer
Daria Scoccimarro
Production Manager
Madia Hill Scott
