Social media has come under a lot of fire of late. Or maybe always. The possibilities of what social media can do is limitless, but unfortunately because it is in the hands of humans it has gone to sh*t. Because of the anonymity it offers trolls and bullies have felt they can say whatever they want to anyone without suffering any consequences. Plus there is the importance which millions put into it.
As such, social media has become a target of satire and jokes. The Social Ones, directed and written by Laura Kosann (first film), takes on social media. With its tongue planted way deep in its cheek. Here we watch a mockumentary about social media and influencers.
We go behind the scenes for the 5th anniversary shoot for The National Influencer magazine. It is four weeks away from a group cover shoot featuring five of the top social media celebrities. All of the Top 5 have more than 10 million followers. The top is Dan Summers, the king of Snapchat who has 25 million followers. Others are Josie Z – Instagram fashion guru, Dixie Bell – the goddess of viral food videos, Jane Zap – a vlogger with a great presence on Facebook, and Kap Phat Jawacki, the meme god. All in the same place at the same time makes this the biggest article ever for The National Influencer and the two women (sisters Laura and Danielle Kosann) at the top are understandably knocked for a loop when one of the influencers (and then several of them) has a social media induced breakdown.
A film like this really makes you question whether it is closer to the truth than we are willing to admit. Why are people like Logan Paul or James Charles so popular? Why do they make so much money posting videos on social media. Is that actually where society has evolved to? Why are we so consumed with social media? As they utter in the film, “Are we humans or handles?” Do we actually believe who they are on social media is actually who people are? Further, is the social media anxiety disorder the film refers to really just made up or does it actually exist?
Though there are some very familiar faces here like Debra Jo Rupp, Richard Kind and Peter Scolari the weakness of the overall acting really hampers the film. There are some rather funny moments and most of us can relate to what is going on, but I just could not get past the poor acting.
Social media is a great means of reaching out and connecting with others, but there is this dark underside which the film addresses in a comedic way.
This film is exclusive to the Comedy Dynamics Network via Apple TV, Amazon Prime and Google Play.