The Jerry Cans Share New Single/Music Video “SOS”

NEW ALBUM, ECHOES, OUT ON MAY 15

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Iqaluit’s The Jerry Cans have always been, and will always be, a band from and for the North. But on Echoes, the JUNO Award-nominated group’s upcoming fourth full-length record, they’re not the band they used to be.

The Jerry Cans debut “SOS,” the newest single to be shared ahead of Echoes’ release on May 15, 2020, along with an accompanying video.

Watch/listen on YouTube now. Click here to preorder Echoes.

Directed by Cameron Tomsett, the visual for “SOS” utilizes a twist on a classic boomerang-animated gif to showcase a woman locked into claustrophobic psychological patterns. The video features up-and-coming Toronto based dancer/actress, Miambi Kasse, and ends with her character experiencing a cathartic release where she is finally freed in body and mind. It’s up to the viewer to decide whether she returns to her old ways.

Bassist and band leader, Brendan Doherty explains, “SOS” is about being lost and stuck in a confusing world of emotions and relationships of all kinds. This song was written to express the sense of anxiety and unease that seems to be more present in all of our lives. Recent times have been marked with increasing uncertainty and this rings more true now than ever.

The music video was directed, edited and produced by sibling duo, Cameron and Samantha Tomsett, who have worked with each other for the past two years on advertising and commercial videos. This is the first time they have collaborated on a music video. Cameron has art-directed a large number of music videos for Canadian artists including The Tragically Hip, Kathryn Calder, and Odonis Odonis. DOP and cinematographer, Dustin Rivers, joined the team with a wide background in large-film production and an extensive commercial background including Molly’s Game and Downsizing.

From the start, The Jerry Cans—guitarist/vocalist Andrew Morrison, vocalists/throat singers/accordionists Nancy Mike and Avery Keenainak, violinist Gina Burgess, bassist Brendan Doherty, and drummer Steve Rigby — have been committed to making music that honours and dialogues with their home communities. With Echoes, they reaffirm this commitment, but do so with a collection of songs that burns their usual blueprint.

The band recorded in early 2019 with producer Jace Lasek (The Besnard Lakes) at Lasek’s revered Breakglass Studio in Montreal. Here, they bucked expectations and routine. Avery Keenainak, the granddaughter of legendary accordionist Simeonie Keenainak, joined the band full-time, adding new depth and energy. Morrison ditched his acoustic guitar for an electric (Echoes is the only Jerry Cans record without any acoustic guitar), while he, Mike, Keenainak, and Burgess raided Lasek’s extensive effects pedal collection for rare and unusual sounds to tense the record’s sonic boundaries.

The result is a spacious, eclectic, and powerful record that weaves from buzzing indie rock to towering shoegaze to cavernous post-rock to moonlit country to Arctic post-punk.