Carlsberg, one of the world’s leading brewers, presents the launch of Buy a Carlsberg and support The Good Food Access, a new campaign aimed at helping low-income communities’ access healthy food during this time of need.
Since the beginning of June, the brewer donates $0.20 for every bottle and can of Carlsberg Danish Pilsner and Carlsberg Lite sold in Canada.
The charitable donation will be made to Community Food Centres Canada (CFCC), an organization that works with partners across the country to build dynamic and responsive Community Food Centres and food programs that support people to eat well, connect with their neighbours and contribute, through advocacy and mutual support, to a more just and inclusive Canada.
“The coronavirus pandemic is affecting everyone’s way of life but is significantly felt among those already in vulnerable situations. We’re driven by our constant pursuit of better, which not only entails our mission to zero and the creation of more sustainable packaging solutions, but we also strongly believe that during this unprecedented time, we can do better to ensure that every donation and act of kindness can make a difference,” says John Porter, Managing Director Carlsberg Canada.