BRINGS THEIR FAMED FADER FORT TO A DIGITAL AUDIENCE FOR A SECOND TIME
SATURDAY, JULY 255 PM – TBAON THEFADER.COM + YOUTUBE
FEATURING ONE TIME ONLY PERFORMANCES AND ORIGINAL CONTENT FROM 30+ ACCLAIMED AND EMERGING ARTISTS INCLUDING 2KBABY, BENEE, JEFF ROSENSTOCK, KENNYHOOPLA, LAUV, LEWIS DEL MAR, LIANNE LA HAVAS, LIL GOTIT, PEACH TREE RASCALS, ROY WOODS, SOCCER MOMMY, THEY, TARRUS RILEY, TERRACE MARTIN, XANMAN and many more.
SET TIMES TO BE ANNOUNCED JULY 23
YOUR ONLINE MUSIC CARE PACKAGE:A COLLABORATIVE INCENTIVE FOR ARTISTS AND THE FADER TO RAISE AWARENESS AND FINANCIAL ASSISTANCE FOR TRAP HEALS.
Earlier this year, due to the cancellation of Austin’s famed South by Southwest Festival, The FADER took its typically invite-only FADER FORT to a digital platform, which featured over 120 exclusive presentations and musical performances by both emerging and acclaimed artists in an effort to help raise money for those hardest hit by the COVID-19 pandemic in the music industry.
Now, thanks to an overwhelming response from the music community, The FADER has announced Digital FORT 2.0.
Digital FORT 2.0 is set to take place on Saturday, July 25th, beginning at 5 p.m EST, and will host a mix of performance pieces and exclusive content from both acclaimed and emerging artists.
The broadcast will be embedded for viewing on TheFADER.com and live on The FADER’s Official YouTube Channel with select content remaining available on VOD for one week following the event. The full line-up is set to be announced on July 23rd.
“As much as we miss interacting in person with our audience and the artist community at FADER FORT and The FADER events, the response to our first Digital FORT was truly incredible,” says Jon Cohen, co-founder and co-CEO of The FADER.
“It really captured the community that we have built around FADER FORT. We are honored to have a platform in FADER FORT that artists continue to want to use to showcase their talent and creativity. With Digital FORT 2.0, we have expanded our partnerships to not only elevate the quality of our production, but give our audience an even better experience,” he continued.
FADER FORT’s digital debut amassed over 150 million impressions on social media and raised over $25,000 for charity.
Digital FORT 2.0 will also continue to hold a charitable element as a call to action, as the world continues to cope with the current musical, social, and political landscape. As the COVID-19 pandemic continues, worldwide demonstrations have shed light on police violence, racial injustice and political indifference.
Visitors to the Digital FORT 2.0 will be encouraged to donate to Trap Heals, among others.
Trap Heals is a creative agency and collective of artists based in South Central Los Angeles, CA and Atlanta, GA that focus on the intersection of art, culture and activism to cultivate community engagement and social equity. Through the use of visual art, brand development and creative strategy, Trap Heals has collaborated with numerous non-profits, political movements and brands to reimagine culture and community healing.
“For an entire generation, The FADER has represented the highest levels of boundless creativity, genre-bending sonic landscapes, and awe-inspiring artistic vision,” says Damon Turner, CEO and Founder of Trap Heals.
“We at Trap Heals are honored to be a part of that vision. We believe in healing for our community through music and creativity. And with our shared visions will create an opportunity for ultimate transformation – personally, politically and artistically,” Damon continued.
In addition to Trap Heals, Digital FORT 2.0 will lend its platform to a variety of organizations such as The NAACP, For The Gworls, Arts & Parts, Gideon’s Army United, and more curated by the artists of the Digital FORT 2.0 lineup.
“Music has always had the ability to inspire and uplift during challenging times,” says Rob Stone, co-founder of The FADER. “We’re humbled by the great talent that chose not only to participate in the first Digital FORT in March, but who are open to sharing their work at a time when the music community needs it most this July.”
FADER Digital FORT 2.0 Lineup PERFORMANCES BY: 2KBABY, BENEE, JEFF ROSENSTOCK, KENNYHOOPLA, LAUV, LEWIS DEL MAR, LIANNE LA HAVAS. LIL GOTIT, PEACH TREE RASCALS, ROY WOODS, SOCCER MOMMY. TARRUS RILEY, TERRACE MARTIN, THEY., YOUR GRANDPARENTS
EXCLUSIVE CONTENT FROM: AWICH, BOYS NOIZE (performing 100% new music created in a live modular set) CONDUCTA, MADELINE KENNEY, CHARLEY BLISS, XANMAN, NINIOLA, BRIANNA CASH, SMOKO ONO, KEVIN LILES OF 300 ENT., NAACP, TRAP HEALS (with special appearance by Madame Gandhi), SKILLIBENG HERIZEN, JIM-E STACK, LEVEN KALI, PIP COWLEY & BIG MIJO, HAVIAH MIGHTY, CONCIENCIA COLECTIVA, SUBCULTURE & RACHEL CHINOURIRI