PARTNERING WITH THE SOLUTIONS PROJECT TO MATCH DONATIONS IN SUPPORT OF ORGANIZATIONS FIGHTING THE CLIMATE CRISIS
DEBUT ALBUM THE ROOM
DUE AUGUST 28 ON NICE LIFE RECORDING COMPANY
ALBUM FEATURES LEON BRIDGES, DIRTY PROJECTORS,LIDO PIMIENTA, AYONI, KIANA LEDÉ AND JOHN-ROBERTAMONG OTHERS
Ricky Reed debuts “Us (How Sweet It Was)” with Jim James (My Morning Jacket) and Duendita today, the latest track from the Grammy-winning, multiplatinum producer and songwriter’s forthcoming debut album The Room—due August 28 via his own Nice Life Recording Company. The video features the true story of an offshore sailor tasked with delivering a boat across the Atlantic at the outset of the pandemic. Reed notes, “Like most people I was in a rough spot in March and April of this year. I asked the public to share stories of disconnection, to feel less alone. This one showed up in my inbox one day. It’s her words, her voice, her videos.” Watch the video HERE.
In conjunction with the forthcoming release, Reed and Nice Life are partnering with The Solutions Project, a nonprofit that connects people with frontline communities working to combat the climate crisis. The Solutions Project promotes climate justice through grantmaking and amplifying the stories of frontline community leaders in media, using culture as a tool to get people to pay attention to what’s working and join the broader cause. The partnership will raise funds for and awareness of three organizations across the country, chosen by collaborators on the album—The Good Life Garden in Brooklyn, SCOPE in South Central Los Angeles, and Native Renewables in Navajo Nation—to showcase their land, jobs and energy solutions to climate change. From now until the album release, donations can be made during Reed’s NICE LIVE! YouTube livestream where he’ll host a fundraiser, “Room-Aid Community Fund.” As part of this partnership, donations up to $30K will be matched to these organizations through The Solutions Project.
This week’s pick by Duendita, and in honor of today’s song release, is her local community garden, The Good Life Garden. A once a dilapidated park that was transformed into a thriving community garden. It was founded by Kofi Thomas and a group of neighbors who believe in the power of community and recognize green spaces as a catalyst to realizing that potential. The gardens are a vehicle to addressing racial and economic inequality, access to food, and a place for conversation and action for any other injustices the people may be facing. They continue to support and build more green spaces throughout Brooklyn.
The Room is a result of Reed’s remote collaborations during lockdown, mostly created during the NICE LIVE! sessions, where many of the songs were started and/or worked on by Reed and his collaborators in real time. The songs are inspired by Reed’s and his collaborators’ feelings, attitudes, and experiences in the first half of 2020. In addition to James and Duendita, the album features collaborations from Leon Bridges, Dirty Projectors, Ayoni, Lido Pimienta, Kiana Ledé and John-Robert among others.
On March 16, in direct response to the current global crisis and the stay at home ordinance, Reed steadfastly moved his producing and writing sessions online from his home studio and published an open letter in the Los Angeles Times addressing the artist community and urging them to “band together by staying apart.” Beginning as a mental health exercise to keep motivated, as well as to help inspire, challenge and gather fellow creatives, Reed took the online sessions one step further; he began hosting livestreams twice per week (Mondays and Thursdays at 8:30 p.m. PT) on his Nice Life YouTube channel, and NICE LIVE! was born. The sessions offer an unpolished look at the conversations between Reed and friends, which are often the flashpoint for a new song or instrumental that Reed will then create live on the spot. Reed explains, “The Room is a running record of me trying to stay connected with my community, cope with the terror of pandemic, and supply love and energy for the revolution while spending a lot of time looking inward. For me the music is a warmly lit healing place for us all to gather, zoom out, and work through the strangest time of our lives, together.”
The album is receiving early critical praise.
Ricky Reed is best known for his work with Lizzo, Maggie Rogers, Twenty One Pilots, Halsey, Leon Bridges and many others. Reed started Nice Life Recording Company in 2014 as a joint venture with Atlantic Records, signing and developing global superstar Lizzo. While Lizzo remains in the joint venture, Nice Life went independent in 2017 and the label earned its first #1 record with Lizzo’s smash hit “Truth Hurts” in 2019.