OFFICIAL SELECTION SXSW 2021
“It’s not about the world of design. It’s about the design of the world.” – Bruce Mau
GOOD DESIGN = GOOD TIME = GOOD LIFE. Most of us think of design visually – we imagine an expensive product, the work of a singular artist. Bruce Mau doesn’t. Over the span of his career, this creative dark horse has expanded the definition of design. From creating Coca Cola’s global sustainability platform, to rethinking a 1000-year plan for Mecca, Islam’s holiest site. From working with the greatest living architects like Koolhaas & Gehry, to designing a social movement in Guatemala. As we weave in and out of Mau’s work, past and present, we follow his most important project yet: his own life. “Designers see the world upside down – the bigger the problem, the bigger the opportunity.”
Directed by Benji & Jono Bergmann
Featuring Bruce Mau with Bisi Williams, Rem Koolhaas, Bjarke Ingels, Paola Antonelli, Alice Rawsthorn, Hani Mahmassani, Marc Mathieu, Maria del Carmen Acena, Emilio Mendez, Tony Sherman, Paddy Harrington, James Lahey, Jim Shedden, Jen Leonard and more.
Director of Photography Stefan Würnitzer
Produced by Karol Martesko-Fenster, Jono Bergmann, Benji Bergmann
Executive Produced by Leslie Iwerks