CISM AND BRASSERIE DUNHAM JOIN UP AND LAUNCH A BEER AND TO CELEBRATE THE THIRTIETH ANNIVERSARY OF THE RADIO STATION

A honey and sumac Pale Ale made with ingredients picked directly from the
gardens of the Université de Montréal mountain campus

 In the wake of their 30th anniversary celebrations, the CISM 89.3 FM radio station is happy to launch a beer to accompany you on your hot summer evenings. The beer that can be found on the shelves on Friday under the name La sauce du 30e is a Pale Ale with honey and sumac brewed by the Dunham Brewery and the CISM team. 

Developed in collaboration with LOCAL LOCAL (food services of the University of Montreal) as well as Alexandre Beaudoin, biologist and biodiversity advisor at UdeM, the beer contains ingredients (honey, sumac) from the mountain campus of the University of Montreal without pesticides or harmful products. The 30th anniversary beer is available everywhere in convenience stores and specialized grocery stores in greater Montreal in can format (473 ML). The illustration on the can is the work of visual artist Louis-Alexandre Beauregard. 

From left to right: Simon Doucet-Carrière, Technical Director of CISM, Charles-André Chamard, Marketing Director of CISM, Roxane Cadillon, Cultural Director of CISM and on bottom Eloi Mayano-Vinet, General Director of CISM – Photo credit: Oli Bourget

For 30 years now, CISM has been the stronghold of our alternative and emerging music. Remember that the station has more than 96,000 listeners per week, 80 programs, 120 volunteers and that their frequency broadcasts more than 70 km outside the island of Montreal. A variety of initiatives are planned in the coming months to celebrate the station’s anniversary. So, this summer, let’s drink together to the health of this university radio station and why not while listening to the waves of good old 89.3 FM. 

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