MONTREAL FASHION WEEK REINVENTS ITSELF!

An industry initiative powered by mmode

After nearly 10 years of absence, Montreal Fashion Week (SMM) returns with a completely redesigned edition and a new image.

From September 13 to 19, Montreal will be MODE. Far from the elitist models of Paris or New York, it is a reinvented concept of Fashion Week that awaits Montrealers this fall. The public can expect a variety of events all over the city: pop-up shop, workshop visits and meetings with designers, in-store sales, conferences and webinars online with industry luminaries. Creators, retailers, manufacturers and schools, all will put their shoulder to the wheel to offer you an event, certainly to add to your agenda. 


Around the world, several cities are abandoning the classic concept of fashion week for different reasons (costs, ecological footprint, spin-offs, accessibility). At the end of the pandemic, the Quebec fashion industry is pleased to present a celebration in its image: inclusive, accessible and festive. To do this, the mmode Cluster is calling on all players in the Montreal and Quebec fashion industry who wish to register an activation of their choice in a one-week joint program that will be coordinated and publicized by the mmode team.


“At a time of economic recovery and the start of the cultural year, we want to invite Montrealers to travel to the neighbourhoods to discover and celebrate the creativity and know-how of local brands, and to buy local! With the SMM, mmode offers a unifying formula for the entire ecosystem and conducive to strategic partnerships to encourage local commerce, particularly with Downtown Montreal,” explains Debbie Zakaib, Executive Director of the mmode Cluster.

“The fashion event offer in Montreal is already incredibly rich and dynamic, especially in the fall. In addition, the SMM will be an opportunity to offer even more visibility to the various initiatives while extending the celebrations,” said Marco Roy, Public Affairs Coordinator of the Cégep Marie-Victorin Fashion School and President of the Chantier Image de mmode.

“Our team developed the visual identity of Montreal Fashion Week without ever losing sight of the very essence of the event: an inclusive and accessible celebration that highlights Montreal’s aesthetics and know-how. The curvilinear visual universe reminds us of the natural cohabitation between the various districts of the metropolis while the 100% local typographical choice makes our talents shine from here,” says Justin Daoust, founding president of yes creative studio, the agency mandated to develop the visual identity of the SMM.

Montreal Fashion Week will take place from September 13 to 19, 2021
All over Montreal

The full program will be unveiled in July.
To stay tuned, follow SMM on Facebook and Instagram.

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