Grammy-nominated Southern Avenue shares official music video for “Control”

Photo Credit: Michael Weintrob

NEW ALBUM, BE THE LOVE YOU WANT – OUT NOW TACKLES THEMES OF SELF-LOVE, SELF-EMPOWERMENT, AND PERSONAL ACCOUNTABILITY

On the heels of Southern Avenue’s third studio album, BE THE LOVE YOU WANT, the Memphis-based soul, blues, roots and R&B trailblazers are thrilled to share the official music video for their song “Control.”

“The song ‘Control’ is the voice of self-discipline that you hear inside your head,” said the song’s co-writer Tierinii Jackson. “There’s something about the repetition of the word “control” in the hook sticks with you, and hopefully that can be the voice that carries the listener through whatever journey they are on.”

The music video premiered exclusively via American Blues Scene who commented on the new record saying “​​the music exuberates in the messages of resiliency and hope we may all be hungry for after so much worldwide bad news.” However, it’s not only the dark times in which Southern Avenue strives to share positive messages and themes. In fact, guitarist and songwriter, Ori Naftaly tells ABS “It’s a very non-pandemic album. This album was in the works way before the pandemic started.” 

The third studio album from GRAMMY®-nominated band Southern Avenue was produced by multi-GRAMMY® winner, Steve Berlin (Los Lobos, Deer Tick, Susan Tedeschi, Jackie Greene) and co-produced by Ori Naftaly. BE THE LOVE YOU WANT, “is the sort of compelling work that could make them a household name” says No Depression, and WNXP Nashville calls the record “timeless music” and album that is steeped in “soulful self-discovery.” 

Southern Avenue seamlessly bridges the power of Memphis soul with jam band liberation, gospel blues, and R&B to craft their own timeless brand of American music. The ambitious sonic approach expertly complements BE THE LOVE YOU WANT’s rich themes of self-love, self-empowerment, personal accountability, and the desire to push through towards something greater in life.

SOUTHERN AVENUE

BE THE LOVE YOU WANT

(Renew Records/BMG)

Track List:

Be The Love You Want

Control

Don’t Hesitate (Call Me)

Push Now

Fences

Let’s Get It Together

Heathen Hearts

Move Into The Light

Love You Nice And Slow 

Pressure

Too Good To Be True

Move On
southernavenuemusic.com

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