GLOBAL VIRTUAL LIVE PERFORMANCE IN PARTNERSHIP WITH MOMENT HOUSE AIRS OCTOBER 14 & 15 – TICKETS ON SALE NOW
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Today, marks the highly anticipated return of one of pop’s most loved singer-songwriters and performers, Lauren Jauregui, who releases a brand-new song, “Colors,” taken from her upcoming debut solo project, ‘PRELUDE,’ coming soon via her own label Attunement Records under exclusive license to AWAL Recordings.
Written by Lauren and produced by Johnny Rain, “Colors” features sparse piano and airy strings, which underscore her emotionally charged delivery, effervescent harmonies, and evocative spoken word.
Speaking about the song, Lauren reveals, “When you paint a wall, you have to paint over what is underneath. I’m trying to convince myself I’m someone I’m not,” she explains. “The song is a literal conversation. When everyone is gone, it’s just you and I. You can paint on the wall, but you can’t erase them all. I’m letting myself know that no matter what is going on, I need to be okay with myself. You can’t run away from yourself, because all of your layers are still going to be there. You need to learn to see them and accept them.”
Along with the new music, Lauren Jauregui has exclusively revealed today in an interview with Bustle that she’s taking full creative control and embarking on a fully independent career, releasing music in partnership with AWAL Recordings and serving as executive producer on her upcoming ‘PRELUDE’ project. According to Lauren, “My music is about getting to the bottom of how I’m feeling… Now, I have the freedom to explore all of the different ways I can express myself. My art is a witness to my growth.” With the initial announcement of ‘PRELUDE,’ Lauren reveals, “Deep gratitude to be able to finally birth the beginning of this project into the world. ‘PRELUDE’ is a piece of my heart, and I can’t wait for you all to hear what that sounds like.”
Eddie Blackmon, VP of A&R at AWAL adds “From my first conversation with Lauren it was abundantly clear that AWAL was the right partner for her. She embodies true independence and has a clear vision for her career which are key components I look for in an artist. Her music is creative, authentic and will speak to a global audience. I look forward to this being a successful partnership.”
Lauren is also excited to announce a special livestream performance presented by the premium social live media platform Moment House, co-directed by new creative director Matthew Daniel Siskin (Beyoncé, 6LACK, Florence & The Machine). Airing on Thursday, October 14th and Friday, October 15th (depending on territory), the event will see Jauregui performing songs from ‘PRELUDE’, for the very first time. Amidst a dreamy, intimate setting, Jauregui will deliver a dynamic performance featuring dancers, costume changes and more. Jauregui’s moment will be broadcast to various territories around the world including North and South America, Asia, Australia & New Zealand, and the UK, Europe, and Africa. Tickets are now on sale HERE.
Following her music debut at just 16 years old as a member of Fifth Harmony, Lauren has gone on to earn multiple awards and nominations both with and outside of the group. She has collaborated with some of the world’s biggest artists and producers and has amassed millions of global streams in her own right as she has weaved through the search for her own voice.
Since the end of the group in 2018 and having spent most of the time since in the studio writing, recording and revisiting music, the artist is ready to enter this new/true phase of her career with music written and produced from her heart with the help of some wonderful producers and writers she considers friends. On the horizon, the first part of the project is nearing completion and an album is piecing itself together. Last year, Lauren released “Lento” featuring Tainy and “50ft,” along with their respective artful music videos at the dawn of a global pandemic, both having since garnered millions of views and streams across all platforms. “Lento” and “50ft” offered fans the first taste of new music from Lauren, following “Expectations’” (written by Jauregui and produced by Kid Harpoon), and “More Than That” (produced by Murda Beatz), which marked Lauren’s official debut as a solo artist.
Outside of the studio, Jauregui has spent much of her career engaging with her fans on a variety of social and global issues. As an insightful, curious, independent thinker and healer; Jauregui continues to use her platform to advocate for human rights and share her own journey of finding her truth through her art, “which is a self-exploration through this human experience”. Lauren is looking forward to sharing her he(art) through what is to come and is currently adding final touches to her debut release. Jauregui’s energy is focused on creating beautiful healing art that lasts the rest of time as she grows and matures into her own sonic voice.
“Colors” is available everywhere now.