Legendary hip-hop icon Afroman closed out 2020 with a feature on “WHOLEthing” alongside electronic music producer BLAZAR. Since then, Afroman has signed with BLAZAR’s Cosmic Wire label, and the duo are finding the perfect combination between the present and past. Now, nearly one year later, they are back to put their studio magic on full display with the funk-driven new single, “Step it UP” available via a collaboration between Cosmic Wire and AntiFragile Music (INgrooves/Universal).
Wasting no time with a hard-hitting, old-school hip-hop bassline, BLAZAR’s retro synth work soon falls into place. The opening verse by Afroman delivers the no-nonsense message: “Step up your game, drop dead weight.” Venturing into electro pop schemes, “Step it UP” offers a fresh soundscape for Afroman to showcase his world-renowned lyricism.
“This was such a raw song from the start – Afroman and I wrote it in my studio during the lockdown,” said BLAZAR aka Jerad Finck. “He fired the lyrics off in this explosion of energy, and it was just so inspiring, so pure. It was a moment that really spoke to me in a visceral way about direction and intention. The gatekeeper is the one in the mirror, if you want it, do better.”
Throughout 2021, Afroman was busy in and out of the studio with his “This Ain’t No Joke, This Ain’t No Gimmick, I Got to Get Paid in the Middle of a Pandemic” Tour playing to his fans across America, and recently releasing the music video for his sophomore Cosmic Wire single, “Cuz I’m High”, the official remix of “Because I Got High” that brought the burgeoning rapper Kid Lennon into the limelight.
For more information, please visit: www.afromanofficial.com