THE GLOBAL PREMIERE OF
“Diamond Hands: The Legend of WallStreetBets”
at SXSW
“Diamond Hands: The Legend of WallStreetBets”, directed by Zack Canepari and Drea Cooper, gives an edgy, inside look at the GameStock downfall and features a number of analysts and investors like Mike Novogratz and Andrew Left; and retail investors Jeff Amazon, Sir Jackalot and Alisha Woods, all who help connect the dots for the events that played a major role in the craze that rocked the stock market a year ago.
PREMIERE:
Sunday, March 13th at 7 pm at the Austin Convention Center, SXSW Film Theater
Q&A to follow with Amanda Spain (VP, Longform Acquisitions MSNBC), Rashida Jones (President, MSNBC), Stephanie Rhule, MSNBC, directors Zack Canepari and Drea Cooper, and subjects from the documentary.
ABOUT THE DOCUMENTARY:
MSNBC Films and NBC News Studios will premiere “Diamond Hands: The Legend of WallStreetBets,” on MSNBC Sunday, April 10 at 10:00 p.m. ET, following the global premiere at SXSW on March 13.
Diamond Hands was coined by traders within the social media community of Reddit’s r/WallStreetBets. On this subreddit, where users post stock and option trading, the term caught on specifically when r/WallStreetBets initiated a short squeeze on GameStop last January. Directed by Zack Canepari and Drea Cooper, the doc features a number of analysts and investors like Mike Novogratz, Andrew Left and retail investor Alisha Woods and Reddit users who go by “Jeff Amazon” and “Sir Jackalot.” They all help connect the dots for the events that played a major role in the craze that rocked the stock market a year ago. “Diamond Hands” is produced by NBC News Studios and ZCDC Films. The film is set to stream later this Spring on Peacock.
The documentary explores the collective jaw-drop when GameStop shares soared 1700% in January 2021. Major hedge funds and other investors were so sure that the 90s-era, mall-based retailer was doomed that the size of the bet against the company was 140 percent the size of the company itself. r/WallStreetBets became so much more than a subreddit where participants discussed stock and option trading, quickly becoming notable for its aggressive trading strategies, colorful and profane jargon. r/WallStreetBets turned into a subculture with its own language, its own moral compass and a value system that thrives on gamesmanship and sowing chaos at every turn. “Diamond Hands: The Legend of WallStreetBets” is an NBC News Studios & ZCDC production, Produced and Directed by Zack Canepari and Drea Cooper; Produced by Gary Kout and Myles Estey, Molly O’Brien; Co-Produced by Erica Fink. Executive Produced for MSNBC Films by Rashida Jones and Amanda Spain. Executive Produced for NBC News Studios by Elizabeth Fischer, Molly O’Brien, Andy Berg, Liz Cole, and Noah Oppenheim.
