FX Atlanta Pop-Up at SXSW

To celebrate the return of the fan-favorite comedy Atlanta, FX presents a transportive pop-up, “The Trip: An Atlanta Café” at  SXSW 2022. Designed to spotlight season three’s European narrative and play into the experience of cafes found in Amsterdam, the two-day immersive activation welcomes eager fans back into the world of “Earn,” “Alfred ‘Paper Boi’ Miles,” “Darius” and “Van.”

Available March 12-13, 2022 for complimentary general admission, with priority access given to SXSW badge holders, “The Trip: An Atlanta Café” offers a full-sensory environment framed by the experience of an “Amsterdam Coffee Shop” where all may not be what it seems. Situated in the two-story Higher Ground space—located a short walk from the SXSW headquarters, guests will be welcomed with traditional coffee service and European snacks. 

With a cup of joe in hand, guests will commence their journey from reality to surreal by ascending to the second story for a mesmerizing environment posing the question, “Are you seeing what I’m seeing?” The top-level features easter eggs of what is to come in the new season, alongside a series of highly shareable “look and look again” activations.

For attendees who wish to heighten their “trip,” surprise and delight moments occur daily at 4:20 PM at which time additional sensory elements emerge throughout the experiential art exhibit and coffee shop.

WHEN: Saturday, March 12 – Sunday, March 13, 2022 | 10:00 AM to 5:00 PM CST

Atlanta Season Three Premiere: March 24, 2022 | 10:00 PM ET/PT on FX and available to stream next day on Hulu. The premiere will feature the first two episodes.

WHERE: Higher Ground (720 Congress Ave, Austin, TX 78701)

ENTRY: Complimentary general admission to the public is first-come, first-serve, and priority access for SXSW badge holders. Proof of vaccination is required or a negative COVID test obtained within 72-hours prior to entrance. Masks required for entry. No badge is required for event admission. 

SERIES OVERVIEW: Taking place almost entirely in Europe, Season 3 finds “Earn” (Donald Glover), “Alfred ‘Paper Boi’ Miles” (Brian Tyree Henry), “Darius” (LaKeith Stanfield), and “Van” (Zazie Beetz) in the midst of a successful European tour, as the group navigates their new surroundings as outsiders, and struggle to adjust to the newfound success they had aspired to. Atlanta is executive produced by Donald Glover, Stephen Glover, Hiro Murai, Stefani Robinson, Paul Simms, and Dianne McGunigle. Atlanta is produced by FX Productions.

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