MONTREAL’S CREATIVITY PUSHES THE BOUNDARIES OF PUBLIC ART & TECHNOLOGY IN LATIN AMERICA

The Eye of Mexico, an Artificial Intelligence artwork, was inaugurated on May 19th in Mexico City.

Situated at the heart of a real estate complex owned by Ivanhoé Cambridge, one of the largest real estate developers and investors “made in Quebec”, and developed by Mexico’s leading real estate developer MIRA, The Eye of Mexico was lit for the first time on May 19th in Mexico City. 

Focused on improving the quality of life of the residents of the city, Neuchâtel Cuadrante Polanco’s development now houses the first permanent public art piece with Artificial Intelligence in Latin America. This large-scale artwork was curated and produced by MASSIVart, a Montreal-based creative placemaking, public art consulting and production firm, and created by internationally acclaimed creative studio Ouchhh.

Neuchâtel Cuadrante Polanco: An unprecedented mixed-use complex
Strategically located in the heart of the capital, in one of the most important cultural corridors in Mexico City, Neuchâtel Cuadrante Polanco is an unprecedented mixed-use complex that has been designed to redefine the concept of community which generates a positive impact on the city’s inhabitants. For that, the complex centers on mobility, art, urbanism, design, efficiency and community creation. 

Owned by Ivanhoé Cambridge and developed by MIRA, Neuchâtel Cuadrante Polanco is an urban community that offers an ecosystem where daily life takes place. It was born in response to the new urban reality of Mexico City where, through an integrated, connected and walkable urbanism, it seeks to give back to the inhabitants and the area a sense of belonging.

The distinctive characteristics of our urban spaces contribute to the evolution of cities, guarantee them a future and offer quality time to those who live in them so that their daily lives are extraordinary,” said Roberto Pulido, CEO of MIRA.

The Eye of Mexico: The first Artificial Intelligence (AI) permanent public art piece in Latin America
The heart of Cuadrante Neuchâtel is an unprecedented art piece in Mexico titled The Eye of Mexico, which was unveiled recently in Mexico City. For this aspect of the project, MIRA and Ivanhoé Cambridge have partnered with MASSIVart, a company born in Montreal in 2009 that creates cultural impact by making art more accessible. With their projects, they seek to create destinations that result in more substantial and authentic connections between their clients and audiences.

Neuchâtel Cuadrante Polanco is an extraordinary opportunity to provide a sustainable place to live, work, play, shop, eat and more. The project is attractive to people who seek a healthier work-life balance and want to stay connected with their community. We are delighted to collaborate with MIRA on this great project whose heart – “The Eye of Mexico”, highlights its modernity,” said Jorge Margain, Managing Director of Ivanhoé Cambridge Mexico.

The Eye of Mexico, which is located in the central plaza of the quadrant, will express through audiovisuals a performance with data referring to the way in which the residents of Mexico City move, seeking to transmit to the spectator the relationship that exists between art, science and technology with urbanism and mobility.

The Eye of Mexico represents the dynamism of the complex and alludes to a portal that directs us towards the future of mobility. We are proud to have brought this incredible project to life which is a clear vision for the life of the future. We can’t wait to see the community grow around this piece,” said Philippe Demers, Founder & Head of Strategic Planning of MASSIVart.

The public art piece is visible day and night at the heart of the brand new complex Neuchâtel Cuadrante Polanco in Mexico City.

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