Multi-platinum selling, GRAMMY® Award-nominated artist Tove Lo is back today with the official music video for ‘2 Die 4’, the latest single off her highly anticipated fifth studio album DIRT FEMME, out October 14th via Pretty Swede Records/mtheory.
Speaking about the new video, Tove reveals, “We wanted to make a pop bitch y2k experience. With all the choreo, the outfits, the wetness. I think we more than delivered.”
An irresistible and undeniable club banger, ‘2 Die 4’ has both fans and press alike gushing, with PAPER hailing the track “a spectacular shot of adrenaline in pop song form,” and leading Pitchfork to laud Tove as “a brutally consistent marksman,” and NYLON to proclaim, “Tove Lo’s singlehandedly reviving Eurodance.”
The iconic track samples the equally iconic ‘Popcorn’ hook, originally released by Hot Butter in 1972, and marks Tove’s first time ever incorporating a sample. Speaking about the song, she explains, “With ‘2 Die 4’ I wanted ‘instantly iconic’ energy. I’ve never sampled anything before, and this feels like the perfect first moment. Lyrically I wanted it to be that ‘pick me up when I’m feeling down song. At first, it’s like a warm hug, then you shake it off, let out a scream and start dancing!”
2 Die 4’ serves as the follow up to ‘True Romance,’ a powerful and emotionally-wrought ballad, featuring some of her most impressive vocal work to date. Listen to ‘True Romance’ HERE and watch the accompanying visualizer HERE.
|‘DIRT FEMME’ TRACK LIST:|
No One Dies From Love
2 Die 4
Cute & Cruel (feat. First Aid Kit)
Call on Me (with SG Lewis)
Attention Whore (feat. Channel Tres)
Pineapple Slice (with SG Lewis)
I’m to Blame
Kick In The Head