New York artist VÉRITÉ releases the first song “are we done yet?” of a new music era. Already known for presenting her art uniquely, in her own way, she launched this era with an exciting VÉRITÉ Crewneck merch drop, first revealed to her top Spotify fans last month and now available everywhere veriteofficial.com. The people who purchased the VÉRITÉ Crewneck will get exclusive behind the scenes access to the song’s creation once their garment arrives as well as future early access to new music, visuals and experiences.
For the launch of VÉRITÉ‘s new era, she has chosen to partner with Venice Music – the innovative music & tech company founded by Troy Carter and Suzy Ryoo. Venice offers tools, services and support on par with those of major labels while still empowering artists to maintain ownership and creative autonomy of their work. VÉRITÉ has been a beacon for independent artists in the industry for a long time, so the partnership was a dream come true for both parties.
This is the first time this technology is being integrated into an artist’s merchandise drop. She is partnering with IYK*, the company which is creating the next generation of merchandise. Using NFC, an embedded, battery-less device enables secure, close-range communication to any modern smartphone. NFC is utilizing the same technology as Apple Pay.
Photo credit: Nicole Mago
This merchandise drop is fan-focused, allowing her audience to explore the technology embedded in the garment if and how they want. To access premier content, you merely tap your phone to the patch on the wrist of the garment. To verify your garment’s ownership on the blockchain, you can claim a digital proxy of your item–an NFT that acts as your certificate of authentication.
VÉRITÉ has been on the forefront of experimenting with emerging technology and its ability to help independent artists build sustainable businesses while maintaining creative autonomy. Rolling out access to her music through interactive merchandise which will act as a key to her new record, providing fans with premiere access, dynamic content and a deeper experience.
This year VÉRITÉ has released a collaborative song “LAUGH IT OFF” with Pussy Riot and LATASHÁ and she recently announced a North American tour with Fletcher to start in October.
VÉRITÉ is a career independent artist exploring how to create and build outside the traditional structures of the music industry. A prolific and “spellbinding” (NPR) songwriter, executive producer and performer, her independently produced albums, EPs and singles have garnered 350M+ streams across all platforms with 1M+ monthly listeners. Her mission to maintain autonomy and creative freedom in the age of TikTok and algorithmically-gated listening experiences has led to her experimentation with emerging technology to build better, more sustainable business models for herself and other independent artists. From being first to sell a percentage of master royalties to fans in web3 to being the first artist to integrate NFC technology into her merchandise, VÉRITÉ has always been at the forefront of innovation bridging art, technology and fan experiences.
VÉRITÉ live on tour w/ Fletcher:
Mon 10.10 – Lake Buena Vista, FL @ House of Blues Orlando
Tue 10.11 – Lake Buena Vista, FL @ House of Blues Orlando
Fri 10.14 – Fort Lauderdale, FL @ Revolution Live
Sat 10.16 – Atlanta, GA @ The Eastern
Mon 10.17 – Charlotte, NC @ The Underground – Fillmore Charlotte
Wed 10.19 – Silver Spring, MD @ The Fillmore
Thu 10.20 – Boston, MA @ House of Blues Boston
Sat 10.22 – Pittsburgh, PA @ Stage AE
Sun 10.23 – Philadelphia, PA @ Theatre of Living Arts
Mon 10.24 – Philadelphia, PA @ Theatre of Living Arts
Thu 10.27 – Toronto, CAN @ History
Sat 10.29 – Montreal, CAN @ MTELUS
Sun 10.30 – New York, NY @ Hammerstein Ballroom
Mon 10.31 – New York, NY @ Hammerstein Ballroom